Marketing Copywriter

Description

We're looking for a Marketing Copywriter , working in IT (excluding Telecommunication) industry in Palo Alto, California, 94304, United States .

• Design and deliver interactive/eCommerce experiences, primarily focused on email marketing, that result in significant and measurable improvements in conversion, revenue, and customer retention for the U.S. store.
• Work with store business teams to develop and drive creative strategies, content (design and copywriting), and direction to meet business objectives.
• Partner with email program managers to support marketing activities and ensure consistency among multiple email programs.
• Participate in brainstorming sessions to develop multiple options for innovative, creative solutions.
• Execute content, layout, and copy development of email marketing campaigns, ensuring all content is accurately represented and properly vetted before presentation of creative concepts.
• Stay on top of the latest research and industry trends in the ever-evolving realm of digital marketing.
• Provide expertise to functional project teams and sometimes participate in cross-functional initiatives.
• Produce error-free content that adheres to the company’s style guidelines.
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
• Simultaneously manage multiple projects with short deadlines.
• Propose copy concepts and present underlying strategic thinking to business leaders.