Product Marketer

Job Description

The Product Marketer at Arc XP plays a crucial role in aligning our products with the company's mission and market demands. As a key position within the marketing department, this remote or DC based role involves close collaboration with the sales and product teams to enhance product positioning, market presence, and customer engagement. By understanding our products and steeping themselves in industry trends, the Product Marketer helps drive Arc XP's growth and success.

Motivation

• You will have the opportunity to shape the market perception of a leading SaaS CMS.
• You will be at the forefront of market trends, influencing product development and marketing strategies.
• You will be instrumental in driving successful product launches and marketing campaigns.
• You will have a direct impact on the company's growth and the satisfaction of major publishers, media and entertainment companies, and brand marketers.

Responsibilities

• Increase product market share and customer satisfaction by developing compelling product messaging that resonates with target audiences and effectively communicates Arc XP’s value.
• Increase product awareness and demand by creating compelling marketing materials and campaigns.
• Strengthen sales efforts by providing sales teams with essential product information, collateral and marketing tools.
• Foster market growth by conducting detailed market research and competitor analysis.
• Improve product offerings and customer experience by gathering and analyzing customer feedback.

Qualifications

• At least 5 years of experience in product marketing or a related field.
• Strong understanding of content management platforms.
• Ideally have experience and an understanding of the publishing, media and entertainment space.
• Proven ability to develop and execute successful marketing strategies.
• Excellent communication and collaboration skills, with a flair for working remotely.
• Demonstrated ability to analyze market trends and customer needs.

Benefits
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage.
• Company-paid pension and 401(k) match.
• Three weeks of vacation and up to three weeks of paid sick leave.
• Nine paid holidays and two personal days.
• 20 weeks paid parental leave for any new parent.
• Robust mental health resources.
• Backup care and caregiver concierge services.
• Gender affirming services.
• Pet insurance.
• Free Post digital subscription.
• Leadership and career development program.

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

Salary Information
The salary range for this position is:

89,100.00 - 148,500.00 USD Annual.

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

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