For over 90 years, Topcon's vision has been to solve societal challenges around the globe. In healthcare, we are developing innovations that improve patients' health and quality of life.
We empower eye care providers with advanced imaging, diagnostic solutions, and intelligent data technology. Our robotic devices deliver simplicity without compromise, by capturing clear images with the push of a button.
By joining Topcon Healthcare, you become part of a growing, diverse, global team. With office locations throughout North America, whether you are on-site, remote, or hybrid, our culture empowers you to contribute to company and personal success each day. At Topcon Healthcare, you can grow your career, gain new perspectives, and help address society's most pressing challenges. If you have drive, passion, and a desire to be part of a collaborative team, we want to hear from you.
At Topcon Healthcare, we don't wait for the future. We invent it. Join us.
Learn more about working with us at topconcareers.com
Topcon Healthcare Inc. Senior Marketing Managers (SMM) are the product and market experts for their assigned product portfolios. They are responsible to create and execute a comprehensive downstream product strategy to help drive sales and increase profitability of assigned products. In addition, Senior Marketing Managers are responsible for creating portfolio-related marketing materials, collecting competitive and market analysis, and representing the Voice of the Customer. They must communicate market opportunities and gaps to both Product Management and Leadership.
Harmony is at the core of Topcon's product strategy and execution for retinal disease-related products, including but not limited to OCT, fundus imaging, CDSS and AI applications. The ability to combine feedback from Sales, Marketing, Product Development, Business Development, KOL's and prospective customers to drive the strategic vision and lead the commercialization of new features and products is critical to success in this role.
Responsibilities
- Lead and supervise Marketing Manager(s) for assigned portfolio
- Formulate and implement clear product vision and strategy for selling Topcon Healthcare's complete solution including Harmony, CDSS and all other applications that align with overall business goals
- Develop and implement annual marketing plans to drive product line success
- Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed
- Foster KOL relationships and a deep understanding of customer needs and business models to infuse voice of the customer into company plans
- Ensure customer satisfaction by proactively soliciting feedback
- Effectively commercialize new products and product updates
- Create and execute commercialization plans
- Create strong positioning statements and selling messages
- Develop and execute on publication and podium strategy to support product awareness
- Produce effective sales aids and clinical marketing collateral to support selling efforts
- Supporting sales and customer training efforts with product content and deliver training as needed
- Develop project briefs (including messaging) for key projects related to assigned product portfolio
- Deliver information for leadership by preparing special analyses and reports as requested
- Support product line demonstrations and sales efforts at key trade shows
- Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses.
- This job requires 30% overnight travel, often including weekends.
- High-level analytical skills and an ability to think strategically to solve complex business problems
- Experience with medical imaging, EHR and PACS systems
- Strong understanding of system, device and application interoperability
- Experience with SaaS, PaaS, cloud applications and computing (Microsoft Azure) with knowledge of security and compliance as it relates to healthcare
- Ability to engage in in-depth clinical conversations as it relates to product
- Ability to manage multiple projects simultaneously and update priorities as needed
- Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers
- Strong clinical writing skills
- BA/BS required; MBA preferred
- 5+ years of medical industry or eyecare clinic experience
- 10+ years of product management or product marketing experience
- Strategic Thinking
- Clinical Insight
- Leadership and Team Management
- Communication and Collaboration
- Analytical and Problem-Solving Skills
- Market and Competitive Analysis
Base Pay:
Expected Base Pay Range: $145,000 to $175,000 Annualized
The base pay range included is a projected hiring range for a position, level and potential work location(s) listed. Topcon provides the compensation range that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full-time schedule.
Bonus eligible:
In addition to base pay, compensation for this position includes eligibility for a 15% annual bonus.
Benefits* :
Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax saving spending accounts a 401(k) plan with employer match, tuition reimbursement in addition to other perks and benefits. We also offer time off for our employees to recharge. Our employees are eligible for paid company holidays, paid personal time off, and paid sick time that meets or exceeds state/local requirements.
Topcon reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation; individual candidate compensation may be determined based on individual skills, experience, training, certifications, education, final work location and other factors not related to an applicant's sex or other status protected by local, state, or federal law. Changes in the position level, location or other factors associated with the role may change the final determined compensation. The recruiter can provide additional information during the hiring process.
*Topcon time off policies can vary between roles which are exempt or non-exempt. For hourly ("non-exempt") employees, we offer personal paid time off which accrues in accordance with local standards. For salaried ("exempt") employees, we offer a flexible paid time off policy giving you flexibility to take time when needed, while supporting business needs. All paid time off policies are in accordance with or exceeding local law. Employees working at least 30 hours per week are eligible for our Health and Welfare benefit package.
EEO Statement:
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.