Sr. Director, Music Product Marketing

Job Summary:

Location: NY/LA, flexible with travel

Division: Ticketmaster Music

Line Manager: SVP, Global Enterprise Marketing

Contract Terms: Full time

THE TEAM

Ticketmaster is the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theatres, Ticketmaster now processes over 500 million tickets a year. Ticketmaster operates in over 30 countries across North America, South America, Europe and Asia Pacific and employs over 6,500 people. As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV.

Ticketmaster Music manages our global concert line of business. We’re the commercial engine behind the world’s biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimize prices, and provide key insights and fan interactions. Our deep understanding of touring artists’ business needs, and our access to the technological scale and expertise of the global leader in ticketing enables “Artist-Driven, Ticketmaster-Powered” outcomes that are transforming the global concert industry.

THE ROLE

The Sr director, MUSIC PRODUCT MARKETING brings the Ticketmaster Music product story to life and shares it with the world. We’re looking for a product marketing leader to lead a global team of product marketers, responsible for overseeing a portfolio of products designed for artists and their teams. This leader will work closely with the Artist & Promoter Relations, product, global b2b marketing and client services leaders from across Ticketmaster to bring innovative products to market, drive product adoption, and achieve commercial goals.

The Sr. Director of Product Marketing and their team will be the experts on our product, clients, competitors, and how we articulate the benefits of Ticketmaster Music in the global marketplace. This role will have significant impact supporting the full Ticketmaster Music suite of products and services, serving all global markets, and leading the go-to-market process for key, strategic product enhancements.

What You Will Be Doing

1. Create cohesive product-led messaging and positioning that demonstrates deep product and client understanding, ladders up to the broader company narrative, supports strategic priorities, and provides competitive differentiation in market.
2. Lead the creation of insight-driven, product-led positioning, messaging, GTM, and lifecycle strategy for all Ticketmaster Music products
3. Collaborate with Global B2B content team to define the music content strategy and scale our music story consistently across Ticketmaster owned channels to drive audience engagement
4. Partner closely with client services to ensure we hit our goals; arming the team with competitive intelligence, compelling sales collateral (e.g. demos and presentations), and product roadmap
5. Review, optimize, and maintain our go-to-market approach so that we drive the most demand and engagement from artist teams
6. Work closely with the Product team to plan launches of new features and capabilities and ensure that our launches are highly engaging and interactive for maximum impact

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

1. Extensive experience in product marketing: The ideal candidate should have 10+ years of experience in product marketing, with music-tech experience strongly preferred
2. Strong knowledge of the music industry: A strong understanding of the music industry and its players is essential, with a working knowledge of the live industry value chain (artists, managers, agents, promoters, venues and ticketing companies)
3. Technical expertise: The candidate should have technical expertise in areas such as digital marketing, analytics, and social media.
4. Excellent communication skills: The VP of Product Marketing should be an excellent communicator and natural storyteller, with the ability to create compelling marketing messages that resonate with live industry clients and stakeholders.
5. Team management experience: Minimum of 5 years experience managing teams of marketers, designers, and other creatives.
6. Innovative thinking: We’re a leader in transforming the live music industry, so you have demonstrated success leading the marketing strategies for similarly innovative platforms.

You (behavioural Skills)

1. Curious: you are comfortable asking “What if?” and eager to learn and explore.
2. Confident: you are capable of dealing with uncertainty and leading through it, have strong opinions, but they are loosely held, and are comfortable speaking one on one or in front of a room of hundreds.
3. Collaborative: you thrive in a team environment, enjoy giving and receiving constructive criticism and are open to alternative viewpoints.
4. Creative: you are a broad thinker oriented toward solving problems.
5. Empathetic: you listen to understand and connect first before you respond.
6. Articulate: you are capable of distilling the complex into the simple, and your written communication skills are outstanding.

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

CULTURE

We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favourite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

We have a ‘Fan First’ mindset, placing customers at the heart of everything we do. Whether working behind the scenes or engaging directly with the ‘Fan’ you will be part of a culture that supports and enriches the fan experience. Your work, our passion… delivering world class experiences – Fan First.

Benefits & Perks

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

1. HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
2. YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
3. WEALTH: 401(k) program with company match, Stock Program Reimbursement
4. FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
5. CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
6. OTHERS: Volunteer time off, crowdfunding network

The expected compensation for this position in California is:

$164,000.00 USD - $205,000.00 USD

The expected compensation for this position in New York City is:

$164,000.00 USD - $205,000.00 USD

The expected compensation for this position in Westchester is:

$164,000.00 USD - $205,000.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law and the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California or New York City applicant might be paid. It assumes that the successful candidate will be in California or New York City or perform the position from California or New York City. Similar positions located outside of California or New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California and NYC Laws, a potential new employee’s salary history will not be used in compensation decisions.