Overview
Bethesda, part of the ZeniMax Media Inc. family of companies, is an award-winning creator and worldwide publisher of interactive entertainment. Titles featured under the Bethesda label include such blockbuster franchises as Starfield, The Elder Scrolls, DOOM, QUAKE, Fallout, Wolfenstein, Dishonored, The Evil Within, Prey and RAGE.
The Bethesda Global PR Director is responsible for setting overall global communications strategy & direction for Bethesda’s games, brand, and internal communications. They will build and manage a top-class global PR team to drive awareness & player engagement across all our titles. This role reports into the Sr. Director of Content Communications at Xbox.
Location: United States (Preferred locations: Rockville, Hunt Valley, or Austin)
Responsibilities
- Setting and executing on communications strategy globally
- Lead Internal Comms efforts for Bethesda employees, in partnership with Bethesda leadership
- Head up Bethesda’s brand and reputation opportunities as well as crisis comms issues
- Plan and prep executives for media moments and speaking opportunities
- Work in partnership with Xbox stakeholders to leverage Comms opportunities and support Xbox initiatives
- Drive and manage the Communication team to ensure AAA communications campaigns that reach new players and delight existing players, for all our titles globally
- Deliver a cohesive PR Plan for every title that includes and aligns with the global Marketing, Community & Events strategy
- Build & maintain positive relationships with key stakeholders across the business including Global Marketing/Comms, Studios, Local Markets and corporate functions
- Establish an effective system of internal reporting and communication throughout the HQ and International offices
- Manage and direct PR agency resources
- Work with Global Marketing and Xbox stakeholders to align and manage budgets
- Build and support the community team by aligning campaign efforts and working more closely together to improve consumer awareness and engagement
- Own, develop and maintain relationships with all external agencies ensuring the brief and budget guidelines have been met
- Retain excellent relationships with all external partners via regular visits and discussions regarding the progress of each agreed campaign
- Oversee product press events, particularly featuring senior studio and management staff
- Assess campaign effectiveness for all titles and implement new ideas to grow mainstream and digital coverage
- Proactive media relationship in partnership with agency and Xbox
- Trade show and product demonstration leadership in partnership with Global Marketing, including narrative, demos, and staffing
Qualifications
- Bachelor's Degree in related field
- 10-15 years’ experience working in public relations and/or marketing for a video game developer or publisher is essential.
- Familiarity with Bethesda products preferred
Preferred Skills
- Strong writing skills and the ability to articulate concepts, messages and strategies
- Effective organization and planning skills, ability to prioritize multiple projects
- Effective analytical, troubleshooting, decision making and problem-solving skills
- Effective leadership skills
- Must be proactive and highly motivated
- Proficient in all Microsoft Office products
Salary Range
The typical base pay range for this position at the start of employment is expected to be between $130,000 - $290,000 per year.
Benefits
U.S.-based employees have access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid vacation time, paid sick and mental health time, and several paid holidays, among others.
We embrace diversity, equity, and inclusion in everything we do – from recruiting for our studios, publishing and operations to fostering safe and respectful workplaces that encourage collaboration.
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