VP, Demand Generation - Marketing
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Location: Seattle, WA (Hybrid - in office 2-3 days/week)
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust.
About the Role: As Vice President of Demand Generation, you will report directly to the Chief Marketing Officer and be a key player in the Marketing Leadership Team. You’ll work closely with senior leaders across various functions to establish a robust demand generation engine that drives our aggressive growth targets.
Key Responsibilities:
- Demand Generation: Drive all demand generation activities, including paid media, web, SEO, email, ABM, and events to achieve pipeline goals.
- Marketing Operations: Ensure seamless execution and data-driven decision-making across demand generation efforts.
- Event Strategy: Develop and execute an annual events plan to optimize brand awareness and demand.
- Strategic Planning: Align demand-generation strategies with corporate objectives for measurable growth.
- Performance Optimization: Continuously refine tactics to maximize ROI and achieve targets.
- Team Leadership: Mentor a high-performing team in demand generation, ABM, and event operations.
- Stakeholder Education: Act as a marketing thought leader, fostering partnerships with product, sales, and customer success teams.
- Innovation: Implement creative and innovative demand generation strategies.
About You: You are a strategic and creative leader with a passion for driving demand and operational excellence. You thrive on building high-performing teams and achieving measurable outcomes.
- Leadership Excellence: Detail-oriented leader committed to operational excellence.
- Strategic Vision: Ability to think creatively and strategically while driving results.
- Results-Driven: Skilled at driving agendas and achieving cross-functional alignment.
- Inspirational Leader: Capable of connecting marketing efforts to corporate strategy.
- Martech Proficiency: Extensive experience with marketing automation platforms, CRM systems, and other Martech tools.
Qualifications:
- Bachelor’s degree in marketing or related field; MBA preferred.
- 15+ years of demand generation experience, including 5+ years in a senior role at a B2B SaaS or high-tech company.
- Proven strategic leadership with a growth-focused mindset.
- Sharp analytical skills for data interpretation and actionable insights.
- Exceptional team management and coaching abilities.
Join us at LiveRamp and lead the charge in transforming how the world’s most innovative companies connect with their customers.
The approximate annual compensation range is $265,000.00 - $310,000.00. The actual offer will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.
More about us:
LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong.
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