Lead Generation Specialist

Company:  Grand Canyon Education, Inc.
Location: Phoenix
Closing Date: 02/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

Lead Generation SpecialistClick Here toApply OnlineJob DescriptionCome Grow with UsGrand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.As a Marketing Specialist at GCE, you will play a crucial role in driving lead generation and managing digital marketing campaigns. You'll work closely with our media team to develop and execute strategies across various platforms. At GCE, we offer a remote work environment where you'll have the opportunity to grow your skills and make a significant impact on our marketing initiatives. Join our team and help drive innovation in educational marketing!What you will do:Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generationCreate comprehensive project plans for campaign launches, including planning, management, and executionAnalyze client needs and translate them into effective marketing strategiesManage and optimize relationships with third-party media and affiliate marketing vendorsDevelop and execute affiliate marketing plans, including budget allocation and performance monitoringCollaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirementsParticipate in regular video conferences with internal teams and external stakeholders (minimum 3 per week)What you will have:Bachelor's degree in Marketing, Communications, or related fieldProven experience in digital marketing and lead generation campaignsExperience with Google Ads, Facebook Blueprint, or other relevant platformsStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent project management and organizational skillsProficiency in digital marketing tools and platformsStrong communication and interpersonal skillsAbility to work collaboratively in a remote environmentCertificate in Google Ads, Facebook Blueprint, or other relevant platformsKnowledge of ExcelWhy work at GCE:Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings planGenerous time off plan and 11 paid holidaysPaid time off to volunteer in the community or at GCU sponsored eventsWe also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program#RemoteApplication InstructionsPlease click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!Apply Online ( Here toApply Online

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