Account Executive, Sports Marketing

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Who We Are

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.

The OS account services team is responsible for both providing internal strategic support and managing external communication. Internally throughout OMG, OS should be viewed as the singular resource for all things sports. OS provides OMG strategy teams with real time marketplace insights to inform communications planning. OS also leads in the development and implementation of sports-focused sponsorship and media strategies designed for clients to create customized multi-platform programs. Externally, OS manages relationships across the sports media and property marketplaces with the ultimate goal of maximizing partnership value.

Program Development

1. Sports idea generation within agency team while managing client facing sell through
2. Construct multi-media marketing programs or ideas using expertise, marketplace intel, and creative thinking
3. Work with vendors to develop custom extensions or alter existing elements to fit within overall program
4. Determine optimal asset mix + branding elements within sponsorship proposals while developing media framework
5. Employ strategies and tactics to drive awareness and fan engagement in support of multi-platform programs

Program Execution

1. Implementation, tracking, and valuation of cross-channel media and partnership activation
2. Create optimal media asset management process including timeline tracking and internal/external approvals
3. Analyze campaign performance against benchmarks and optimize to ensure program surpasses expectations
4. Construct and present impactful program recaps designed to optimize future strategy and tactics

Media Planning

1. Support OMG Strategy teams with tactical insights across all sports media channels with expertise in digital
2. Work with agency partners to develop holistic sports platform planning that ties into overall brand strategy
3. Provide overviews and trends of current broadcast rights and consumption across properties
4. Act as direct liaison between OMD strategy and dedicated OS investment team

Sports Landscape Consultation

1. Create overall sports landscape analysis with focus on media and property outlook
2. Analyze and understand the targets’ consumption behaviors by sports or property across channels
3. Maintain in-depth understanding of emerging media and evaluate strategic integration opportunities
4. Understand the evolving sponsorship models for teams, leagues and media entities
5. Provide timely media and sports marketplace information regarding both sponsorship and pricing trends

Requirements

1. Passion for sports is a must; experience working within sports preferred
2. 1-2 years in the media industry and experience with multiple media; investment or digital experience preferred
3. Extremely strong communicator, both written and verbal – in person and on conference calls
4. Creative thinker who has the ability to develop unique ideas, solutions, and programs
5. Highly organized, with the ability to manage and prioritize many simultaneous deliverables
6. Strong background in client services and account management

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range
$49,000—$69,000 USD

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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