Director, Data Strategy

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology. We offer marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, and digital platform development.

As our Director, Data Strategy you will…

Lead our data strategy efforts to drive decision-making and enhance the effectiveness of our digital marketing campaigns. You will be responsible for owning and cultivating our relationship with TransUnion, packaging their offerings, providing go-to-market support, and developing ongoing use cases and training across our network. You’re comfortable diving deep into large datasets leveraging advanced analytics techniques, developing audience strategies, and exploring and integrating other data sets such as health data. You will work in tandem with Analytics & Data Science team members as well as other cross-functional service offering leaders in expanding existing audience and data offerings.

Be Accountable and Responsible

Strategic Data Leadership:

• Own and cultivate the relationship with TransUnion, ensuring comprehensive understanding and utilization of their capabilities.
• Package TransUnion offerings and provide go-to-market support.
• Develop ongoing use cases and training across our network.
• Explore and integrate other data sets as demand across verticals.

Data Analysis and Insights

• Work closely with the Analytics team to synthesize data reports and outputs.
• Utilize advanced analytics tools and techniques to analyze large datasets.
• Conduct audience segmentation and develop strategies for enhanced targeting.
• Implement lookalike modeling and machine learning techniques to refine target audience profiles.
• Apply audience insights to enhance CRM strategies.
• Develop strategies to effectively leverage all available data sources for audience profiling.

Collaboration and Communication:

• Collaborate with cross-functional teams to align strategies with client goals and objectives.
• Craft compelling narratives based on complex data and insights.
• Effectively communicate complex data insights to both technical and non-technical stakeholders.
• Collaborate with account managers, creatives, and other team members to ensure alignment with campaign objectives.

Business Development & Marketing:

• Lead the creation of sales materials, template deliverables, and case studies to support audience and data solutions.
• Support the Marketing team in planning for and contributing to content including joint collateral, solutions overviews, website content, webinars, and events.
• Work with the Business Development & Client Services teams as needed to assist in the identification of sales opportunities.
• As needed on selected strategic sales opportunities, be a member of the pitch team to present solutions and/or partner-related content.

MERGE Thought Leadership:

• Develop subject matter expertise in audience analysis, segmentation, and targeting.
• Stay informed on a changing landscape of digital channels, technology, and platforms globally.

These are the qualifications we’re looking for:

• 10+ years of experience in marketing with a strong preference for experience within an advertising agency, marketing services, or consulting firm.
• Bachelor's degree in Data Science, Statistics, Marketing, or a related field. Master’s degree and/or equivalent work experience.
• 5+ years in data/research/strategy.
• Proven experience in audience data analytics and strategy development.
• Strong proficiency in data analytics tools such as Python, R, SQL, or similar.
• Understanding and experience in ML Techniques (Lookalike Modeling, Decision Trees, Reinforcement Learning or similar).
• Familiarity with data visualization tools (e.g., Tableau, Power BI).
• Excellent communication and collaboration skills.

And here’s how we live our values at MERGE

• Ability. Mastering our craft.
• Agility. Delivering with a growth mindset.
• Humility. Collaborating for shared success.

MERGE is proud to be an Equal Opportunity Employer.

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities.