Social Media Director

We seek a creative social media director to lead the social media strategy and execution of our beauty, jewelry, makeup, and wellness brand. The role focuses on increasing brand awareness, driving engagement, and building a loyal customer base through innovative campaigns. This person will manage a team of 5 and professionally present the strategies to C-level executives.

Responsibilities:

• Develop Social Media Strategy: Create and implement social media strategies across platforms (Instagram, TikTok, Meta, Facebook, X, and more ) both Organic and paid.
• Content Oversight: Manage the creation and strategy of engaging, visually appealing content.
• Community Engagement: Foster a strong online community and interact with followers.
• Campaigns: Plan and execute social media campaigns aligned with product launches and promotions.
• Analyze & Report: Track performance metrics and adjust strategies to optimize results.
• Influencer Partnerships: Build relationships with influencers and brand ambassadors.
• Trendspotting: Stay updated on beauty and digital trends to keep the brand innovative.
• Team Leadership: Manage the social media team and collaborate across departments.

Qualifications:

• 5+ Years of experience as a social media director
• Proven experience in social media within beauty, wellness, or related fields.
• Strong knowledge of social media platforms, trends, and content creation tools.
• Leadership skills and a data-driven mindset.