Coop Media Relations

Job Description

This application is for a 6-month student role from January - June 2025. Resume review begins in October 2024.

You will be an integral member of the Global Media Relations and External Communications team, helping to manage the company’s reputation with journalists and top media outlets, global product and pipeline communications, and analyzing public perception and sentiment about the company. In total, you will be part of a 5-person team that sits within the broader 30+ person Global Corporate Affairs department. The department is responsible for positioning Biogen as a leader in innovative science and enhancing the company’s reputation with key stakeholders, employees, and patients. As part of this department, you will help support the company’s business objectives by communicating and informing Biogen’s company value proposition and bringing the brand’s promise to life.

Position Description

• Support corporate communication campaigns and projects across Biogen.
• Draft compelling communication materials such as press releases, social media posts, leadership emails, and blogs for corporate announcements.
• Investigate industry trends, key journalists, corporate awards, and external speaking opportunities at conferences or panel discussions.
• Utilize A.I. tools and platforms to develop analyses of industry trends and company sentiment.
• Prepare briefing materials and talking points for executive speaking engagements, journalist interviews, and panel discussions.
• Support editorial oversight of daily media monitoring.
• Identify and develop projects and communication materials to support Biogen’s position as a leader in innovative science and the company’s brand, community and strategy goals.
• Work cross-functionally with company stakeholders and subject-matter experts to research, write and develop positions as needed.
• Liaise day-to-day with key business partners, marketing agencies, external stakeholders and internal collaborators in support of project deliverables.

Example projects may include:

• Comprehensive Media Landscape Report : Compiling and analyzing a detailed report on the current media landscape, identifying key journalists and publications that align with the company's interests, and assessing potential opportunities for media outreach.
• Content Development for Corporate Announcement : Developing press releases, social media content, internal blogs, webinars or leadership statements highlighting a major corporate announcement.
• Executive Media Briefing : Creating a comprehensive preparation kit for an upcoming executive media interview or panel discussion, including talking points, anticipated questions, and background information on the media outlet and journalist.

Qualifications:

• Demonstrated interest in media/marketing or a passion for science.
• Other attributes that are desirable but not necessary, are: a background in journalism, media relations, marketing or business.
• Strong written and verbal communication skills.
• Strong sense of urgency and keen attention to detail.
• Strong research abilities to gather information about industry trends and media contacts and use digital tools to produce analyses.
• Flexibility to adapt to a fast-paced working environment.
• Ability to think strategically and execute tactically.
• Maturity and ability to work cross-functionally with senior internal and external stakeholders.
• 21st century communicator – strong knowledge of digital platforms, social media, and awareness of emerging technologies as well as traditional tools (Outlook, Microsoft Office, PowerPoint).

To participate in the Biogen Internship Program, students must meet the following eligibility criteria:

• Legal authorization to work in the U.S.
• At least 18 years of age prior to the scheduled start date.
• Be currently enrolled in an accredited community college, college or university, with a graduation date no earlier than June 2025.

Education: Current Undergraduate

Location: This role is hybrid, based in Cambridge, MA.

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.