Epitec
Position: Market Research Analyst
Job Type: Full-time, Contract, Epitec W2
Location: Plano, TX
Job Summary:
The Market Research Analyst will conduct comprehensive quantitative and qualitative research to analyze consumers, competitors, and market trends. This role is essential for developing actionable insights that inform marketing strategies and resource allocation to enhance campaign effectiveness and drive sales.
Key Responsibilities:
- Conduct in-depth market research and regularly share insights with marketing and sales teams.
- Analyze and interpret large data sets, organizing findings into spreadsheets, charts, and graphs.
- Present data findings and insights during company-wide meetings to inform strategic decision-making.
- Study consumer behaviors and attitudes, forecasting future sales trends based on research.
- Consolidate data findings into comprehensive reports for stakeholders.
- Stay informed on market trends, consumer preferences, and industry’s best practices.
Required Experience: 5-7yrs of Exp
- Bachelor’s degree in Math, Engineering, Statistics, or a related field.
- Proven experience as a market research analyst or in a similar role.
- Knowledge of data warehousing and mining techniques.
- Familiarity with customer relationship management (CRM) software, such as Salesforce.
- Demonstrated ability to predict market trends effectively.
- A strong curiosity for exploring data and gaining market insights.
- A passion for statistical research and analysis.
Skills and Qualifications:
- Proficient in forecasting and market analysis.
- Advanced skills in MS Excel, including Power Query.
- Competent in MS PowerPoint for presentations.
- Strong capabilities in statistical analysis and data integration.
- Experience with forecasting tools such as R and SAS.
- Exceptional attention to detail and strong analytical thinking abilities.
- Excellent written and verbal communication skills, with the ability to convey complex data across industries.
- Comprehensive knowledge of statistics and experience with statistical technologies, including Python, SQL, R, and SAS.
- Advanced computer literacy, with proficiency in search engines and web analytics.
- Ability to multitask while maintaining keen attention to detail.
This position offers a dynamic opportunity for individuals passionate about data analysis and market research to contribute to impactful marketing strategies and business growth.
Why should you choose Epitec?
We started Epitec with a single focus, “Placing People First.” Knowing every good endeavor begins with listening and understanding, we’ve set about challenging every part of the employment process. Bringing the proper connections together for the perfect fit.
How is Epitec different?
Epitec gets to know our prospective employees, using these insights to locate the perfect placement for you. We are there, every step of the way. Providing a best-in-class compensation package combined with the opportunity to grow financially and personally through your work.
What is the result?
Epitec represents the world’s top companies and works to fill their open jobs with the world’s best talent. That’s led to Epitec servicing an impressive list of Fortune 100 companies. We've also won many awards, including one of Crain’s Detroit Business “Cool Places to Work,” and 101 Best & Brightest – local, national and elite winner. And that’s just the beginning, as we work to innovate the way the world thinks about employment.