DescriptionCustomer Experience (CX) is looking for an experienced, data-driven Digital Marketing Manager to join the AWS CX Digital Marketing team. The role will work with stakeholders to bring great digital experiences customer experiences to life, driving strategy and creative for the websites biggest experiences with a mixture of white-glove creation, consultation on leveraging scalable website systems, and a test-and-learn roadmap.The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing digital experiences and experimental roadmaps from ideation through launch that drive against key KPIs. This role requires effective marketing partner communication skills, as well as a clear understanding of AWS brand guidelines and standards, website features and tools, and technical capabilities. Moreover, as the marketer responsible for optimizing our customers experiences, they will be responsible for overseeing end to end analysis and developing a test and learn roadmap. This is a high visibility and high impact workstream that works across AWS Marketing.Key job responsibilitiesCreate world-class customer experiences for AWSDefine, maintain and enhance with the goal of raising customer awareness of and drive AWS demandCollaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.Work closely with the AWS business intelligence and operations, engineering, partner marketing, and/or product management teams to define and improve website instrumentation, multi-variate testing and other relevant website intelligence.Identify and optimize internal web authoring workflows to create efficiencies and process standards.Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Basic Qualifications5+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience with A/B testing, especially around audience segmentation and targetingExperience with marketing strategies in online and mobile channelsPreferred QualificationsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience in digital marketing and content production timelines and processExperience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generationExperience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMSAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
