Manager, Paid Search

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Manager of Paid Search will be responsible for managing the day-to-day oversight and execution of Paid Search for Banana Republic and Athleta. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc. and will leverage a deep understanding of innovative Paid Search strategies and best practices. You will be reporting into the Director of Paid Search and you will work closely with the Channel Planning team, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness in all Paid Search investment, leveraging strong channel expertise and a cross-portfolio perspective. You will also closely collaborate with other Search leads to identify opportunities for greater economies of scale and synergies across the four brands.

What You'll Do

• Manage day-to-day Paid Search activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Search.
• Partner closely with search partners and agency to deliver business goals including but not limited to maximizing incremental demand and return on ad spend and improving efficiencies.
• Ensure that Paid Search investment delivers on target KPIs by monitoring activity and proactively recommending shifts as necessary to achieve marketing goals.
• Analyze daily performance data across internal reports, search platforms, and search tools to identify trends and opportunities to drive growth for the search channel.
• Manage copy and creative for search channel while providing ongoing direction to agency partners on seasonal priorities & commercial plans and channel execution.
• Develop search channel marketing plans including building roadmap, reviewing test results, planning monthly budget needs, and aligning messaging strategy to drive business priorities.
• Regularly provide input to channel planners, leveraging Paid Search insights to inform overall media strategy and allocation for both annual planning and campaign-specific strategy.
• Establish and drive continuous improvements to ROI by understanding the current and future Paid Search landscape and identifying opportunities to improve effectiveness by keeping up on industry innovations, tech requirements, and new vendors.
• Act as internal expert on Paid Search, consistently sharing insights and best practices with the media organization and brand teams to optimize Gap brands’ media effectiveness.
• Consult with Measurement and Interpretation team to help establish and refine best practices for measurement of Paid Search.

Who You Are

• 4+ years marketing experience with 3+ years experience in paid search investment programs including Product Listing Ads PLA (PMAX) is a must, preferably at a large retail organization or agency.
• Strong experience planning and executing paid search campaigns.
• Deep knowledge of paid search channels, technologies, best practices, and trends.
• Strong reporting and analytic skills—you're obsessive about data and using it to drive your channel performance and success.
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging.

Salary Range: $112,100 - $148,500 USD. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.