Marketing Manager

THE ORGANIZATION:
Are you interested in joining an organization that is impacting the field of behavioral health? The Family Institute at Northwestern University is one of the nation's leading relationship-based behavioral health care organizations working to ensure everyone receives the care they need. Through clinical services, education and research we provide services to people across their lifespan and are committed to strengthening and healing families from all walks of life. When you join The Family Institute you join a team of over 280 collaborators that are partnering together to advance how people think about their mental health.
PURPOSE
The Marketing Manager will be responsible for leading all marketing content creation and the implementation of social media strategies using data driven approaches with feedback. This position will help to prepare and implement all external and internal marketing and communications efforts supporting client growth for The Family Institute's clinical practice and the Bette D. Harris Family & Child Clinic.
JOB RESPONSIBILITIES
Marketing, Communications and Social Media Management
• Leads social media content creation, including planning and developing campaigns, crafting content, collaborating with local creators and influencers, posting, managing community engagement.
• Analyze data from Google Analytics, and Salesforce data to maximize marketing and advertising performance while staying current on digital marketing trends.
• Provide support in the planning and implementation of the overarching marketing and communication strategy for The Family Institute with direction from the Director of Marketing and Communications.
• Manages and is responsible for marketing calendar including all social media accounts and email marketing/communications with understanding of identifying target audiences and segmentation.
Content Creation and Strategy
• Demonstrates and implements a high level of independent creativity in the development of creative concepts and content.
• Creates video content, written articles and other content pieces as needed. This includes concepting, sourcing creators, collaboration with clinicians, crafting brand copy and execution.
• Identify and develop meaningful and impactful relationships with on-brand influencers in the sector to support The Family Institute brand awareness and mission.
Website Management & Virtual Marketing Support
• Responsible for all website updates including content, copy, photos, bios and more. This also includes monthly website audits and recommendations for site improvements to increase SEO.
• Leads the planning and development of TFI marketing focused events including virtual psychoeducational presentations, seminars, and webinars. Help identify external opportunities and occasions to provide resources and psychoeducational content for various audiences.
Brand Management and PR
• Ensure brand guidelines are followed across all platforms and support communications development in collaboration with the external relations team and clinicians, including e-communications and other appropriate marketing content.
• Manage all communication materials including signage, brochures, annual reports, website, fact sheets, FAQs, clinician profiles, etc.
• Monitor all media and social media mentions for The Family Institute and related industry news utilizing media monitoring software (Meltwater), new alerts, etc. This includes identifying possible media opportunities.
• Assist with public relations and media inquiries as needed; manage and update internal roster of internal spokespeople and schedule media trainings as necessary.
Additional Support
• Support the HR Team with recruitment efforts via social media, management of posting and removal of open positions online.
• Run appropriate weekly data reports to track analytics and ensure that we are meeting our strategic goals.
• Other duties as assigned to better grow the brand recognition of The Family Institute at Northwestern University.
Requirements
SUMMARY OF QUALIFICATIONS
Minimum Hiring Specifications:
• Bachelor's degree in integrated marketing, communications or related field
• Minimum of 5 years of experience in a similar role
• Demonstrated creative/content development experience
Knowledge and Skills:
• Strong grasp of social media platforms and publishing tools such as Sprout Social; website platforms such as Drupal and understanding of Salesforce or other CRM tools.
• Demonstrates strong ability to analyze data and trends with strong understanding of how to use data to drive marketing and communications strategy
• Strong past demonstrated experience and success in the development of social media content
• Highly creative with experience in content creation and design software including Canva, Adobe programs, and video editing tools
• Understanding of media monitoring software including Meltwater and Google alerts
• Comfort with Microsoft Office Suite, including work with spreadsheets, data and other productivity tools
• Ability to manage and prioritize tasks and quickly pivot as needed
• Ability and willingness to learn new technologies and platforms and take a data-driven approach to work
• Excellent verbal and written communications with high attention to detail and organizational skills
• Ability to build relationships at all levels of organization
• Must have ability to work in team environment and autonomously
The Family Institute is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other protected class . We strive to create a working environment that is free of all forms of discrimination and one that promotes human dignity and mutual respect among all staff. We believe every member of our organization enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, to identify challenges, and to discover, design, and deliver solutions.
If you are a candidate with a disability and require a reasonable accommodation to complete this application, please direct your inquiries to the Recruiter.