Director of Communication

This is a year-round exempt level position. The Director of Communications and Marketing will direct and oversee the Communications program that effectively describes and promotes Algiers Charter Schools Association. Suggests promotional campaign ideas in various types of media, as well as counsels top management on effective communication strategies.

Responsibilities

• Responsible for strategic planning and implementation of all communication activities.
• Promote programs and enhance public perception of the school, interest parents to send their children, and encourage donors to contribute to ACSA.
• Create comprehensive communication strategies and coordinate and develop publications and marketing materials to best market the schools to external constituencies as well as manage internal communications processes.
• Develop and place local, regional, and national news and features, reaching as many outlets as possible.
• Coordinate public relations for school events which may include, but are not limited to, photography, production of newsletters, press releases for publication, and working with media contacts.
• Provide management and oversight to the Association's website, as well as each School's website.
• Create compelling content across social media platforms to engage the community and create brand value.
• Develop an ACSA brand voice and maintain brand integrity across all platforms.
• Develop, implement, evaluate and refine a comprehensive marketing strategy, including advertising, public relations, and promotions, to help the organization advance and achieve recruitment and key institutional goals.
• Assist in the creation of digital, video, audio and print content.
• Direct public relations efforts and serve as the point of contact for media interactions, to include preparing press releases and overseeing interview preparation.
• Prepare talking points, presentations, speeches, and other supporting materials for ACSA’s leadership team.
• Perform other related duties as required.

Qualifications

• Bachelor degree in Communications, Marketing or a related field, prefer Master degree.
• 3-5 years experience in Marketing/Public Relations.
• Experience with publishing software and creating printed material is vital:
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • In Design CS4 or higher
  • SEO
  • Google Analytics
• Website creation/management.
• Excellent oral and written communications skills.
• Proficient in all Social Media platforms:
  • Facebook
  • Twitter
  • Vimeo
  • Pinterest
  • Instagram
  • WordPress
  • LinkedIn
• Experience with Google Docs and Gmail programs.
• Email marketing tools (Constant Contact).
• Photojournalism experience.

Essential Job Functions and Work Conditions

• Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job:
  • Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc.) part of the work day.
  • Required to exert physical effort in handling objects less than 30 pounds rarely.
  • Required to be exposed to physical occupational risks (such as cuts, burns, exposure to toxic chemicals, etc.) rarely.
  • Required to be exposed to physical environments which involve dirt, odors, noise, weather extremes or similar elements rarely.
  • Normal setting for this job is an office/school setting.

Physical Demands

• While performing the duties of this job, the employee may be required to sit, walk, stand, talk, and hear.
• Repeating motions that may include the wrists, hands and/or fingers.
• Ability to work off ladders to a height of 30 ft.
• Ability to lift a minimum of 60 pounds.
• Ability to work evening and/or weekend hours when necessary.

Work Environment

• May work prolonged or irregular hours.
• Frequent district-wide travel; occasional statewide or out-of-state travel.
• The noise level in the work environment is usually moderate.