Manager, Integrated Planning & Strategy | Growth Marketing Team

Manager, Integrated Planning & Strategy | Growth Marketing Team

Roles open in: Denver, Chicago, Austin, Atlanta

This is a hybrid (2 days onsite) role based in Chicago, IL. You will need to be able to commute into our Chicago office located at One South Wacker, 1 S Wacker Dr 2250, Chicago, IL 60606

ABOUT YOU:

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. As such, we are looking for a Manager, Integrated Media Strategy & Planning who shares this approach and wants to join a talented team of growth marketers. This role is equal parts research and insight development as well as a strategic client partner. You will serve as a trusted advisor for internal cross-functional team members and external partners and become a steward of integrated planning and strategy core practices and solutions.

You’ll be responsible for:

Planning

• Pulling together research insights from Competitive data (Pathmatics, Vivvix, Similarweb), Audience Research (GWI), Landscape insights (eMarketer, business journals), Client Data (GA, CM, META etc) and 1P data.
• Developing and contributing to full funnel media and data-driven strategies based on research insights.
• Support the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks.
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Data Sciences when creating and executing holistic media campaigns.
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way.
• Participate in new business development and other growth opportunities.

Is a trusted advisor for internal functional team members and external partners and becoming an expert within integrated planning

• Ability to boost morale and develop team culture – being a positive example and growing careers of junior team members alike.
• Provides new or different thinking and shares ideas openly.
• Strong communication and presentation skills and is able to contribute to a client presentation confidently on their own.
• Strong analytical mind and strategic thinker/problem solver and is solution-oriented.

You’ll need to have:

• 4+ years of hands-on experience in cross-channel media planning & optimization inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory.
• 4+ years of experience in connections and/or communications planning with a paid-owned-earned-shared perspective, while at an agency or client.
• 4+ years of experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics).
• 1 year minimum of client-facing experience and management experience.
• Understanding of brand and performance media and the synergy across the two.
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders.
• Curious and creative, while rigorous and analytical.
• Strong collaboration, client relationship, and leadership skills.
• Experience navigating cross-functional teams and dynamics.

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage.
• PTO.
• Paid Company Holidays.

WE SUPPORT YOU BEING YOU:

DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information.

DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.

#LI-Hybrid

Be part of our digital future

We may be spread across the world, but we all work together as one team. Inspiring each other, collaborating, innovating, and creating together.