The Marketing Consultant will be responsible for driving the “voice of the customer” into our client’s marketing efforts, focusing on retention strategies for existing employers/members and attraction of new member groups. The role requires the execution of marketing plans, sales enablement, digital coordination, and strategic market research. This position supports the Health Plan & Medical Groups by monitoring performance, providing customer insights, and guiding leadership decisions through data-driven analysis.
Top Three Responsibilities:
- Execute Marketing Plans: Develop end-to-end project plans, produce core sales enablement materials, and coordinate digital marketing efforts.
- Drive Stakeholder Engagement: Collaborate with key stakeholders across the organization to ensure alignment and effective communication.
- Deliver with Excellence: Execute projects to a high standard, ensuring quality and timely delivery.
Top Three Skillsets:
- Project Management: Expertise in managing diverse and complex projects with multiple stakeholders.
- Stakeholder Communication: Strong ability to communicate and present findings to leadership, interpreting insights for actionable recommendations.
- Execution with Excellence: Ability to deliver projects on time, ensuring high-quality outputs that align with the organization’s objectives.
Primary Responsibilities:
- Collaborate on diverse, complex assignments with significant scope, involving cross-functional teams and senior stakeholders.
- Provide insights into customer needs and market trends, shaping strategies for product development, branding, and service performance.
- Monitor and evaluate the performance of sales and marketing initiatives, providing data-driven support for senior leadership’s strategic and tactical decisions.
- Conduct market research, estimate project scope and costs, and manage ongoing and ad-hoc research projects.
- Lead efforts to improve departmental functions, services, and internal communications.
- Coordinate training seminars and interregional meetings to enhance the team’s market research capabilities.
- Seek ways to leverage knowledge and research across the organization for greater impact.
Key Qualifications:
- Education:
- Minimum: Bachelor’s degree in Marketing, Business, Market Research, or a related field.
- Preferred: Master’s degree in Marketing, Market Research, Business, or Social Sciences with training in qualitative and quantitative analysis. Doctorate preferred.
- Experience:
- Minimum 8 years of experience in marketing, market research, or related fields.
- Ability to manage multiple projects concurrently and oversee large-scale initiatives.
- Expertise in market research methodologies and application to solving business problems.
- Demonstrated ability to develop new research techniques and contribute to evolving work standards.
The target hiring compensation range for this role is $45 to $50 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
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