Event Marketing Manager
Pharmaceuticals Trade Shows and Conference Management
Are you ready to elevate events from ordinary to extraordinary, while driving brand impact? If you're nodding yes, we have an exciting opportunity for you to join our growing Corporate Marketing team as the Event Marketing Manager . This is a full-time, remote position with a preference for candidates in the Eastern or Central time zones. As an Amplity employee, you'll enjoy a competitive base salary and a comprehensive benefits package, including medical, dental, and vision coverage, paid holidays, generous PTO, company-paid long-term and short-term disability insurance, life insurance, a mental wellness program, and more. Experience in the pharma/biotech industry is a plus.
As the Event Marketing Manager, you will be responsible for planning, managing, and executing both in-person and virtual pharma/biotech webinars, meetings, and trade shows/conferences that Amplity Health attends or sponsors. You will also help plan and deliver internal all-company meetings. The role includes setting up and overseeing event logistics, managing budgets, coordinating with external vendors, managing speaking submissions, and analyzing sponsorship opportunities to enhance the company's position in the market. It's also an opportunity to flex your writing muscle, since we'd like this person to also craft compelling email campaigns, organic posts, and paid advertising around webinars, trade shows and conferences.
You will have strong project management skills, excellent attention to detail, and a proven ability to lead events that maximize client engagement. You will also have a creative flair and understand the importance of digital marketing. This is a high-visibility position that will require someone who can confidently "run with it," isn't afraid to ask questions, and loves creating processes. You'll be the go-to person for everything trade show and conference-related. The potential for this position is enormous, and you will bring passion, experience, and a great attitude. This role reports to a Senior Director of Content Marketing but requires a self-starter who can take initiative and work independently with minimal supervision.
Key Responsibilities:
Event Strategy, Planning, and Execution:
- Develop up-front event strategies to ensure that Amplity's webinars, events, and trade shows/conferences that the company sponsors/attends align with company goals and branding objectives
- Analyze event and sponsorship potential to assess the benefits for company positioning and client engagement
- Lead the planning, budgeting, and logistical coordination for selected pharma/biotech trade shows and conferences such as ASCO and LTEN
- Collaborate with cross-functional teams to ensure seamless event execution, including working with senior leaders to finalize employee attendees
- Oversee event/booth setup, on-site management, and post-event analysis
- Plan and execute trade show and conference related social events, including networking dinners, receptions, interactive experiences, to help drive leads and deepen customer relationships
- Manage multiple aspects of live and virtual educational and thought leadership centric events. If necessary, this may involve coordinating with continuing education providers and/or securing speakers
- Assure metrics are captured before, during, and after an event and are successfully integrated into our CRM system (SFDC) to maximize customer understanding and reduce unnecessary data entry
- Work with all speakers, event attendees, and trade show/conference organizers to assure conference expenses are tracked and paid in a timely manner
- Coordinate the creation of project codes and assure proper reconciliations and tracking of event-related expenses in with the finance team
Lead Generation and Conversion:
- Develop and deliver event-related lead generation strategies and tactics for conferences, including the writing of social media posts, pre-event marketing campaigns, on-site lead capture, and post-event follow-up
- Create, track, and analyze event performance metrics to measure ROI and identify areas for improvement, ensuring all campaigns and member engagement is captured in real time using Amplity's CRM infrastructure
- Implement lead nurturing programs to convert event attendees into loyal customers
Vendor Management:
- Work closely with external vendors, including conference coordinators, booth managers, event services providers, and hotels
- Manage relationships with conference faculty, other co-presenters, and sponsors
- Assure delivery and pick-up of all event materials
- Stock, manage, and analyze the Amplity company store for the selection and delivery of branded items for general or specific recognition programs, client workshops and meetings, conference attendance, and employee relations, e.g. sending welcome kits to new employees. Work closely with our human resources team and the Office of the CEO to set up and maintain the store. Evaluate potential vendors, and monitor their contracts and performance.
Additional Responsibilities:
- Ensure consistent branding and messaging across all event materials, including booth build outs, back drops, emails, presentations, and other collateral
- Support the larger corporate marketing team, and particularly the content directors, in producing written give-away material, e.g. sell sheets, place mats
- Coordinate video production of in-booth assets
- Bachelor's degree in marketing, event management, or a related field
- Required: At least 3 years hands-on conference and trade show management experience
- 3-5+ years of comparable detail-oriented program management experience may be sufficient if all other qualifications are met
- Experience with working for a healthcare/pharmaceutical company preferred
- Strong project management skills with a track record of planning and delivering high-quality trade shows/events on time and within budget
- Proficient with Microsoft Office suite a must - especially Excel and PowerPoint
- Experience with Salesforce.com campaign management structure is a huge plus
- Excellent interpersonal skills and the ability to collaborate effectively with external partners and internal teams of all levels
- Ability to work in a fast-paced environment and juggle several priorities at once
- Enjoys working both independently and collaborating with stakeholders both inside and outside the corporate marketing function
- Ability and willingness to take direction from several key stakeholders to achieve results
- Ability to perform duties while meeting the highest professional and ethical standards, especially when attending an event
- Ability to get it done, have a positive outlook, and think creatively
- Experience with writing compelling email campaigns, organic posts, and paid advertising around conferences
- Strong analytical skills with the ability to measure and report on event success
- Confidence to bring fresh, creative ideas to the table to enhance our brand presence across all conferences and events
- Stay current with conference and event trends and industry best practices to ensure Amplity's creative assets stay cutting-edge
- Eager to embrace new challenges, acquire new skills, and learn by doing, especially with Amplity introducing new processes and marketing technologies as the corporate marketing function evolves
- Experience with marketing and branding strategies, ensuring all conference and event materials align with and elevate Amplity's brand
- Ability to research/review, analyze, write and/or present
- Ability to maintain projects within budgetary specifications
Travel Requirements:
- Must be available to travel 45% of the time, including weekends, for key meetings, events, and trade shows/conferences
ABOUT US
We have a 40-year track record of delivering solutions for Pharma and Biotech companies large and small.
Our wide-ranging capabilities include clinical and medical outsourced teams; clinical and medical capability development; companion diagnostic and precision medicine solutions; medical communications; expert engagement; remote and field solutions for patients, payers, and physicians; and strategic and access consulting. Therapeutically, we cross many areas but have been a leader in oncology and rare diseases.
Our one-of-a-kind Insights database offers clients a detailed view into patient-provider interactions and provider treatment rationale not found through any other provider.
Every offering, every touchpoint, every solution is designed to ensure our pharmaceutical client's patients gain access to and benefit from the best medicines for the right reasons.
OUR CULTURE
Our company values align to our partnership vision and define our culture. These EPIIC values are reinforced in our people, our processes, and the solutions we provide for our clients: Excellence, Passion, Innovation, Integrity, and Collaboration.
We believe that delivering on true partnership for our clients begins and ends with our own team, which is why we relentlessly recruit and maintain teams devoted to living our EPIIC values. The result? An inclusive, collaborative, and respectful culture we are proud of. We hold one another accountable to maintaining a safe workspace where we challenge one another to bring our best selves to work each day.
You will never feel unsure about how our EPIIC values look when lived out. We make conscious efforts to model and reward behaviors that remind our colleagues, clients, vendors, and partners what we stand for.
We foster a sense of belonging by ensuring contributions are heard and respected. We want every member of the team to feel like they have a voice and they can use it. Constantly challenged and always supported, each member of our team is empowered to create innovative, meaningful outcomes for our clients.
Opportunities with Amplity offer competitive compensation and dependent on the opportunity could include a comprehensive benefits package and 401K benefits.
To learn more about us, visit our website at amplity.com or our social media pages, linkedin.com/company/amplity-health and twitter.com/amplityhealth.
CELEBRATING DIVERSE PERSPECTIVES
We passionately champion a culture of belonging, with transparent company practices that drive diversity, equity, and inclusion. Our commitment to inclusion is core to who we are. We welcome people with diverse backgrounds and perspective who ignite curiosity and challenge the status quo. As a provider of services across 6 continents, our team is as diverse as the clients we serve and the countries we work in.
We seek to create an inclusive, fair, and respectful environment that celebrates the individual differences and unique perspectives each person brings; where everyone feels a sense of belonging and can be their true, authentic, and best self.
As an equal opportunity employer, we welcome everyone to our team. We promise to maintain a safe working environment where team members can thrive. The IDEA - Amplity's Inclusion, Diversity, and Equity Alliance - makes sure of it. The IDEA helps our organization embrace diverse business practices, creates a sense of community through colleague resource groups, reminds our leaders to sponsor and embrace diversity, equity, and inclusion, and encourages cultural competence and awareness through company-wide resources for learning.
Our commitment to diversity spans our people, our processes, and our suppliers.
OUR DIVERSITY POLICY
We encourage and support equal employment opportunities for all associates and applicants for employment without regard to sex, race, color, religion, national origin, age, disability, marital status, sexual orientation or veteran status. Employment decisions are evaluated on the basis of an individual's skills, knowledge, abilities, job performance and other qualifications. In addition, Amplity Health maintains policies and procedures designed to comply with applicable federal, state and local laws governing non-discrimination in employment in every location in which Amplity Health has facilities.