Marketing Coordinator, Kraft Donor Center

Job Description - Marketing Coordinator, Kraft Donor Center (3306517)

Plans, develops and provides effective marketing and project planning strategies to recruit, cultivate, retain and manage blood drive sponsors, in house donors, and events in order to achieve blood collection goals. Generates and develops potential blood drive leads & new donors. Delivers educational presentations regarding blood donation drive requirements and goals and develops special donor recognition programs.

Responsibilities:

1. Create/Implement monthly marketing campaigns targeting internal/external markets. Design all collateral, such as fliers, post cards, sponsor packets, brochures, posters, donor gifts, and awards. Negotiate and manage purchase orders on outsourced materials in order to obtain the best value. Research and collaborate with local businesses/organizations who wish to contribute in kind donations for the donor program to use as incentives for potential donors. Work with internal/external outlets to promote monthly campaign.
2. Generate and maintain bloodmobile, donor center and platelet donor accounts. Identify new accounts through market research. Plan and implement effective marketing/sales strategies to establish new blood drive partners with corporate, educational and religious groups. Develop strategies and prepare proposals to negotiate verbal contracts with future blood drive partners regarding their blood program support. Relationship management is achieved through partner visits, emails, phone calls and helps provide excellent customer service.
3. Recommend overall recruitment plans and strategies to achieve long and short term goals.
4. Maintain the blood donor center’s social media presence. Create and implement specific Facebook campaigns, & regularly update donor center’s Facebook page and track impact. Research and implement new ways to build Facebook site and add applications. Participate in the BWH Social Media Board and collaborate with other BWH/DFCI marketing employees on projects.
5. Actively work with the BWH/DFCI Public Affairs Department to promote the mission of the Kraft Family Blood Donor Center. Represent the donor center on hospital committees and events.
6. Educate the general public and prospective donors on the needs and uses of blood. Present at BWH new employee hire orientations. Participate in monthly hall table to educate BWH/DFCI visitors and employees about the need for blood donations. Visit bloodmobile accounts to provide further education about donation as requested.
7. Initiate market research and implement market surveys and use data to formulate new campaigns, advise on staffing formulas, and track efficiency.
8. Participate in the evaluation of new equipment and report findings to Medical Director.
9. Address all customer service issues by acting as the liaison between donors, collection staff and blood drive coordinators. Participate in developing and presenting customer service training to department staff. Assess customer satisfaction through surveys. Provide customer satisfaction by efficiently scheduling bloodmobiles and in house appointments, maintaining an appropriate donor flow. Analyze platelet donor scheduling through time studies, changes in process and donor requests to maintain adequate throughput.

Minimum Requirements:

Required: Bachelor's Degree in related field

1-2 years of previous experience in a customer service focused role

Preferred:

Marketing related experience

Must be able to work individually as well as in a team, be well organized, detail oriented, possess excellent time management and problem solving skills. Should be self motivated and be able to multi-task. Excellent customer service skills and the ability to work with a broad range of people are required.

Basic competency with Adobe Photo Shop, Facebook, Instagram, Microsoft Products.

BWH is an Affirmative Action Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.