Associate Director, Media Technology

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The Media Technology Associate Director evaluates and implements new technologies to optimize media strategies. You will ensure that media campaigns reach the right audience with the right message, applying technology for maximum impact. Additionally, the Associate Director oversees the technology team, guiding both personal career development and client-focused growth. You will report to the Director, Media Technology.

Responsibilities

1. Maintain proficient knowledge of media technology partners.
2. Develop an understanding of media financials, scopes, and financial compliance.
3. Assess the impact of compliance and risk mitigation on media execution.
4. Evaluate new technologies and vendors to meet client needs and improve current infrastructure.
5. Oversee the rollout of new systems and processes within the team.
6. Lead technology-driven discussions and development of back-end solutions for media campaigns.
7. Establish best practices for technology usage across client accounts and agency-wide.
8. Set expectations for communication between the technology team and other agency teams.
9. Manage Analysts, Senior Analysts, and Managers, promoting their growth and expertise.
10. Provide mentorship, creating opportunities for team members to showcase their skills and develop beyond implementation.

Client Relations & Industry Knowledge

1. Be a strategic advisor to clients and team members on media technology.
2. Manage client expectations regarding technology deliverables and operational topics.
3. Build trusting relationships with clients, ensuring agreement on technology strategies.
4. Stay up to date on data privacy regulations, including GDPR and CCPA, and their impact on media technologies.
5. Present technical information to clients and partners, tailoring content for multiple levels of comprehension.

Operational Responsibilities

1. Complete all technology deliverables.
2. Guide proactive sharing of knowledge within the team and agency.
3. Maintain a working knowledge of mar-tech and ad-tech stacks as they relate to data privacy and compliance.

Qualifications

1. 5+ years of experience in ad operations or media technology.
2. Experience managing teams, with a focus on both individual development and team growth.
3. Proficiency in ad technology platforms, including Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Prisma.
4. Advanced Excel skills (writing macros, maintaining complex spreadsheets).

Additional Information

Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/18/24.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

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All your information will be kept confidential according to EEO guidelines.