Make your mark at Daybreak Games and take your place in games history!
Here at Daybreak, we make games that bring people together.
Together we have built and introduced some of the most famed and beloved gaming franchises to millions of players worldwide including H1Z1, DC Universe Online, PlanetSide, EverQuest, Lord of the Rings Online, & Dungeons & Dragons Online.
Join a team where your contributions matter!
We focus on quality, learning, opportunity, family, and community.
We will support, mentor, and develop your career.
Director, Brand Marketing
Position Title: Director, Brand Marketing
Studio/Department: Marketing
Employee Type: Full Time, Regular
Location : San Diego, CA / Remote (Daybreak Approved Remote Locations: CA, WA, TX, NY)
Salary Range: $130,000 - $160,000, pay may vary on location.
Key Responsibilities:
- Product Marketing Leadership: Oversee marketing team and all product marketing efforts including branding, advertising/paid media, social media, and influencer marketing for Daybreak's portfolio of games.
- Brand Development: Create and implement brand strategies from concept to execution, including brand identity, target audience identification, competitive market analysis, and product positioning.
- Performance Measurement / P&L Responsibility: Measure, analyze, and optimize marketing activities using advanced marketing tools and processes.
- Creative Asset Management: Oversee and direct both internal and external creative teams in developing brand marketing assets.
- Strategic Collaboration & Partner Relationships: Foster strong relationships with First Party and other partners to create new opportunities for marketing activations.
- Innovation and Best Practices: Drive innovation and strategic vision.
- Team Development: Oversee the development and mentorship of brand marketing team.
Requirements:
- Bachelor's degree, preferably in business, brand and marketing-related fields
- Minimum 10+ years of experience in brand management and traditional/digital marketing
- Must have 8+ years managing direct reports
- Experienced as P&L owner
- Experience with working with licensed and original intellectual properties
- Demonstrated ability to multi-task and work cross-functionally
- Enthusiasm and positive team work ethic is a must
Preferred Qualifications:
- Avid gamer, enthusiasm, and familiarity with all Daybreak Games titles
- Demonstrated success in launching commercial game products
- Experience at a major video game publisher or entertainment company
We invite you to get in the game with us and help us make exciting experiences!
Daybreak Game Company LLC is a global leader in large-scale online games. Best known for blockbuster hits and franchises such as DC Universe Online, PlanetSide, EverQuest, The Lord of the Rings Online, and Dungeons and Dragons Online, Daybreak creates, develops, and provides compelling online entertainment for millions of gamers worldwide.
Be Aware of Fraudulent Recruiting Activities
Daybreak Game Company will never ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications.
**Daybreak Game Company, LLC. is an Equal Opportunity Employer, committed to Diversity in the workplace.**
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