Brand Manager, Preschool

Job Description

Are you ready for an exciting opportunity to build and grow a beloved brand and join a talented team to play a key role in shaping the brand's future through world-class marketing strategies and innovative initiatives?

This is your chance to make an impact and be part of a dynamic environment where creativity and collaboration drive success!

Core Responsibilities

Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)

1. In partnership with US Brand colleagues, manage internal and external agencies partners to deliver localized, integrated plans for audience and franchise marketing that drive brand equity, build active share (penetration), re-activation (repeat purchase), and frequency for the LEGO Group.
2. Contribute to the annual U.S. marketing objective-setting process and target audience communications planning to ensure the efficient and effective execution of marketing plans for LEGO franchises.
3. Collaborate with other marketing teams to optimize platform integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.
4. Foster strong relationships with internal teams to deliver integrated activation plans across channels and platforms.
5. Manage partnership (agencies, IP, and vendor) relationships as designated brand responsibilities require.

Business Management (40%)

1. Manage budgets and financials related to marketing campaigns and overall business health, inclusive of product portfolio.
2. Constant analysis and assessment of brand and campaign performance, enabling the initiation of corrective actions as needed; provide findings and input to the integrated marketing teams for future program development.
3. Establish retailer strategies in conjunction with the sales/customer teams and provide support for customer sell-in of product lines and critical marketing programs.
4. Work closely with the customer, trade marketing, and eCommerce teams to build coherent shopper activation plans and consumer insights to drive performance.

Play your part in our team succeeding

Bring your marketing expertise to our team to deliver on our mission to inspire and develop the builders of tomorrow! This role offers the opportunity to implement local brand marketing initiatives in collaboration with media, brand, licensing, and retail partners, aiming to strengthen brand health and drive sales growth in the U.S. market.

The U.S. Marketing department is responsible for crafting and fostering consumer demand by converting consumer, shopper, and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.

As a Brand Manager on the U.S. Brand Management team, this individual will lead audience-focused efforts on activation, measurement, and evaluation of the U.S. business unit's annual audience marketing programs and campaigns, driving both brand equity and sales growth.

Do you have what it takes?

1. 5+ years in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus.
2. Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health.
3. Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization. Appreciates strength in working with people from diverse backgrounds.
4. Experience building strong retail partner relationships and leading marketing programs to create joint commercial value with major retailers.
5. Proven success in driving meaningful innovation. Consistently seeks new ideas and new approaches, not shying away to take educated risks.
6. Demonstration of strong media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement.
7. Ability to deliver multiple priorities simultaneously at scale with speed and on budget.
8. Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues.
9. High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication. IT literate.
10. Advanced-level English.
11. Domestic travel required.
12. Proven experience in successfully marketing to parents, caregivers, and shoppers of preschool-aged children preferred.
13. Previous experience in effectively marketing to multicultural or underserved audiences is desired.
14. Additional experience in digital marketing, trade marketing, public relations, or key account management, a plus!

Additional details on this position

1. The salary for this position has a range of $97,400 - $146,200 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
2. This position will initially be based at 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston Street by mid-2025. Our hiring teams will discuss this with you during the interview stages.
3. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

What’s in it for you?

1. Family Care Leave – We offer enhanced paid leave options for those important times.
2. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
3. Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
4. Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
5. Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
6. Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.