Manager, Performance Marketing & Analytics

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Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe.
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Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.
Job Summary
The Manager, Paid Media will audit and track campaign performance, identify opportunities and trends, and unlock marketing ROI across the entire marketing funnel. The successful candidate will collaborate across our marketing organization to translate complex metrics into actionable insights, guiding campaign optimizations and growth strategies. This work will entail analysis of all marketing channels including paid search, display, email, and partnership marketing.
Essential Functions

• Analyze and action paid media lead generation and conversion data.
• Report on channel performance including SEM, SEO, email, display, paid media, and prospecting campaigns.
• Responsible for communicating regular performance metrics and campaign findings and analyzing performance, insights, and optimizations.
• Partner closely with the media agency to optimize the performance and delivery of campaigns and discover new audiences.
• Execute research projects on target markets, including geographic and demographic strategies.
• Synthesize data into actionable recommendations, particularly within our paid media vertical.
• Manage paid media to achieve digital marketing KPIs within budget across social media, search, display, and other channels.
• Work with our digital media agency to ensure efficient and effective execution of business objectives.
• Action continuous improvement within our SEM campaigns in coordination with digital media agencies.
• Utilize data-driven insights to advise on creative brief development in conjunction with the Digital Marketing Director for internal and external teams to optimize digital marketing collateral.
• Update/maintain the Project Plan for relevant marketing initiatives and deadlines.
• Partner with Digital Marketing and Digital Product teams on website optimization efforts such as landing page tests.
• Leverage Salesforce Data Cloud, Salesforce Marketing Cloud Personalization, and other data resources to deepen insights in partnership with the Digital Marketing team.
• Conduct consistent competitive analysis and monitor industry trends.
• Originate new ideas for executing online and other marketing programs to help drive sales and engagement.
• Work closely with internal departments to ensure the RCYC brand is communicated correctly and consistently in all digital marketing channels.
• Respond to ad hoc requests from the sales & marketing team, as well as the executive leadership team and/or other partners as required.

Skills & Experience

• Bachelor's degree or equivalent experience
• Previous experience in digital marketing & paid media with preferably five or more years in hospitality/travel and leisure
• 3+ years of experience in a performance or growth marketing role. You have created landing pages, SEO optimizations, social media, and display campaigns
• Experience in optimizing landing pages for optimal conversion and engagement
• Deep Understanding of Marketing Analytics
• Detail and deadline-oriented
• Self-starter, able to function with little supervision, high-energy
• Skilled in MS Office suite, including Outlook, Word, PowerPoint and Excel
• Excellent organizational and follow-up skills
• Familiarity with Customer Data Platforms (CDPs), particularly Salesforce Data Cloud, a plus
• Google Ads Certification a plus
• Experience with Marketing Mix Modeling techniques a plus
• Functional knowledge of Google Analytics 4 is desired
• Tableau Experience highly desired
• Experience in Adobe Analytics a plus

The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.