Director of Sales

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field
• At least 5 years of experience in sales within the hospitality or events industry, with a proven track record in achieving sales targets
• Demonstrated ability in leading and managing a sales team in a dynamic environment
• Strong client relationship management skills, with experience in handling high-profile clients
• Excellent communication, negotiation, and interpersonal skills
• Proficiency in CRM and sales management software
• In-depth knowledge of event planning and execution, with a keen eye for detail
• Ability to multitask, manage multiple projects, and work under tight deadlines
• Financial acumen, including budget management and P&L responsibility

Responsibilities

• As the Director of Sales, you will occupy a dynamic role overseeing private event sales across all PH-managed restaurants, directly reporting to the head of Sales
• Your responsibilities include managing the process of private dining reservations, coordinating storewide buyouts, and orchestrating partner events, with a focus on generating new sales prospects through Business Development Representative (BDR) initiatives and client relationships
• You will also be responsible for overseeing sales strategies, processes, and procedures for all PH concepts
• This leadership position is expected to demonstrate and abide by Parker Hospitality’s company core values
• Generate event sales by scouting new business opportunities and nurturing existing client relationships across all Parker Hospitality locations
• Act as the primary contact for clients, managing event planning, contract development, detailing, and coordinating with restaurant and store teams for execution
• Collaborate with PH operations teams (Food & Beverage, Management, Front of House, Event Sales Managers) in event preparation
• Conduct additional client meetings and walk-throughs to finalize event details
• Work closely with store-level Event Sales Managers to oversee large private events from inception to conclusion, including booking, planning, and execution
• Create customized proposals, contracts, and event orders, tailoring packages to individual client needs
• Provide post-event recaps, offering operational, sales, and production insights to the team
• Manage fiscal responsibilities, including rentals, supplies, and labor costs
• Develop and implement annual and quarterly business development plans
• Stay updated on industry trends and best practices in events and catering
• Implement PH private dining standards across all managed properties
• Conduct quarterly audits of private dining operations at all managed locations
• Lead the event sales team, providing strategic sales coaching, and constructive feedback
• Support the event sales team in strategic planning and long-term selling strategies
• Lead weekly meetings with the event sales and marketing team
• Participate in weekly management meetings at restaurants
• Present at monthly P&L reviews, discussing private dining performance and strategies
• Facilitate communication and referral selling among restaurant sales teams
• Engage in local event networking activities with the sales team
• Ensure prompt response to all leads by the sales team within the same business day
• Share industry trends, strategies, and news with on-site restaurant teams
• Communicate specific event requirements of properties to the Restaurant General Managers
• Report weekly sales performance and quarterly forecasts to the Director of Marketing/COO
• Monitor private dining performance against quarterly quotas and goals
• Collaborate with restaurant General Managers to align sales and pricing strategies for market competitiveness
• Assist in catering menu development with restaurant Executive Chefs
• Work with the Finance Department to ensure PCI compliance within the event sales team and managed restaurants

Benefits

• Compensation BOE