Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking an Associate Director, Key Account Marketing to join our Marketing organization.
Responsibilities:
- Develop personalized multi-channel integrated marketing plans to drive growth for a key account working in lock step with industry, hub, and functional marketing teams; create buyer journeys that will nurture and deepen relationships with key executives.
- Design and execute demand generation programs focused on buyer groups at a key account to drive a lift in account engagement, marketing qualified leads, pipeline, and deal acceleration.
- Forecast, measure, analyze and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity, and ABM account engagement activity.
- Support sales and the account lead partner to foster and grow strategic client relationships; identify external client relationships mapped to buyer groups that feed account growth and strategic marketing plan.
- Create Client Value Program execution approach and resulting action plans to address service needs and opportunities across the cross-functional portfolio.
Qualifications:
- Minimum eight years of recent experience in demand generation and marketing; Industrial Manufacturing industry experience preferred.
- Bachelor's degree from an accredited college or university in a related field.
- Extensive background generating successful ABM programs to drive account engagement and marketing influenced growth for the business; experience developing multi-channel highly targeted and personalized marketing plans to generate pipeline.
- Experience across multiple paid, owned, and earned marketing channels including events, social, search, display, direct mail, and others.
- Must have extensive experience with sales and marketing technology such as Salesforce, Introhive, Aprimo, and Demandbase.
- Exceptional written and oral communications skills; able to operate effectively and make decisions based on detailed information; ability to manage risk, adapt to changes and be flexible.
KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.
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