The Manager of Social Media leads the strategic vision and execution of social media strategy and ideation across platforms to deliver a consistent and connected customer experience. This role will partner closely with brand, creative and cultural partnerships to conceptualize innovative ideas to engage the JD North America audience across social.
- Manage the social strategy for JD North America, with a focus on positioning JD as top of mind with consumers in culture across fashion, sport and music.
- Provides leadership for all deliverables across the social media platforms (Instagram, Tik Tok, Youtube, Twitter, Facebook, etc).
- Lead and develop a team of social media marketers in various ways of coaching and real time feedback.
- Oversees Day to Day point of contact with channel representatives for Organic Social (Meta, TikTok) as well as our social media managing platform Brandwatch.
- Develops creative solutions and interactive work plans to achieve collective goals and meet deadlines.
- Oversees the planning, editing and management of the JD blog.
- Partners closely with Brand Managers, Loyalty, Integrated Marketing, SEO, Creative and Cultural Partnerships to execute key campaign moments across social media platforms based on best practices.
- Evaluate current as well as up-and-coming social trends; translate relevant trends for the JD audience
- Oversee monthly editorial calendar planning across all JD owned social channels.
- Monitor customer interaction with JD and Finish Line social channels and participate as needed to drive engagement within the community.
- Monitors external blogs, social networking sites and forums and competitors activities. Participate in the conversation as needed.
- Develop success metrics to measure effectiveness of campaigns and create/present post launch summaries to key stakeholders.
- Reviews all program deliverables for quality and accuracy.
- Additional duties and projects as required.
Required Education and/or Experience
Bachelor’s degree from a 4-year college or university and at least 5-7 years of experience in marketing, preferably in social; or equivalent combination of education and experience. Past management experience is required.
Required Computer and/or Technical Skills
Should have strong knowledge of social trends, social best practices and analytics. Experience with Brandwatch and Google Suite preferred.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Sit for more than 6 hours per shift
- Use hands to finger, handle and feel
- Reach with hands and arms
- Talk and/or hear
- Stand for up to 2 hours at a time regularly
- Walk or move from one location to another
- Periodically may need to climb, balance, stoop, kneel, or crouch
- Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
- Punctuality and regular attendance consistent with the company’s policies are required for this position.
- Average work week is 40-45 hours, which can vary depending on business need.
- The work environment for this position is a moderately noisy office setting with very limited exposure to a moderate to loud warehouse setting.
The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $85,000 - $100,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.