Sr. Director, Omnichannel

At ASICS, our Sound Mind, Sound Body philosophy is more than a tagline, it’s our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

POSITION PURPOSE / SUMMARY STATEMENT (defines the major functions/purpose of the position):

The Sr. Director, Omnichannel at ASICS will play a pivotal role in shaping and executing our integrated customer experience strategy across U.S. Direct to Consumer and eCommerce channels. This leader will oversee the seamless alignment of our online and offline channels, ensuring that customers enjoy a cohesive and engaging brand experience. Responsibilities include leveraging data analytics to optimize customer journeys and enhancing operational efficiencies across all touchpoints. The ideal candidate will possess a deep understanding of e-commerce, retail dynamics, exceptional leadership skills, and a passion for promoting ASICS’ mission of empowering athletes. This role requires collaboration with cross-functional teams to drive sales growth and elevate brand loyalty in a competitive, global marketplace.

SUPERVISORY RESPONSIBILITIES (include titles of positions directly reporting to this position):

• Director, Retail Stores – U.S.
• Director, Marketplaces & eCommerce Ops
• Sr. Manager, Planning Omnichannel

ORGANIZATIONAL RELATIONSHIPS:

• Interacts with all levels throughout the organization including employees and outside vendors.

DUTIES AND RESPONSIBILITIES:

• Strategic Planning and Development - Develop and implement a comprehensive omnichannel strategy that aligns with ASICS’ overall business objectives, focusing on enhancing customer engagement and driving sales growth across direct to consumer and ecommerce channels.
• Customer Experience Optimization - Analyze customer data and feedback to identify opportunities for improving the customer journey across all channels, ensuring a seamless and cohesive experience.
• Performance Analysis and Reporting - Monitor and evaluate key performance indicators (KPIs) related to omnichannel initiatives, providing regular reports to Executive and Global leadership stakeholders, and making data-driven recommendations for improvement.
• Technology Integration - Oversee the implementation and optimization of technology solutions that enhance the omnichannel experience, including CRM, e-commerce platforms, and data analytics tools.
• Market Trends and Competitive Analysis - Stay informed about industry trends and competitor strategies, utilizing insights to adapt and enhance ASICS’ omnichannel approach.
• Budget Management - Manage the budget for omnichannel initiatives, ensuring effective allocation of resources to maximize ROI and support strategic goals.
• Multi-Department Leadership & Development - Build and mentor a high-performing omnichannel team, fostering a culture of innovation, collaboration, and accountability within the organization for current and future business needs.

KNOWLEDGE, SKILLS & ABILITIES:

• Expertise in designing and implementing effective omnichannel strategies that enhance customer experience and drive sales across multiple platforms.
• Strong analytical skills to interpret customer data, identify trends, and derive actionable insights for improving customer journeys and business performance.
• Ability to lead and collaborate with diverse teams, fostering a culture of teamwork and alignment across marketing, sales, IT, and operations.
• Deep understanding of customer behavior and preferences, with a commitment to delivering exceptional customer experiences in all interactions.
• Proficiency in budget management and financial analysis, ensuring optimal allocation of resources to support omnichannel initiatives and drive ROI.
• Familiarity with the latest technologies and platforms relevant to omnichannel retail, including CRM systems, e-commerce solutions, and analytics tools.
• Strong organizational and project management abilities to oversee multiple initiatives simultaneously, ensuring timely and successful execution.
• Ability to adapt to changing market conditions and consumer preferences, fostering a culture of innovation and continuous improvement within the organization.
• Exceptional verbal and written communication skills, enabling effective collaboration with internal stakeholders and clear presentation of strategies to executive, global leadership.
• Ability to effectively motivate, engage and foster growth within team members.
• Ability to hold themselves and team members accountable to a high standard of performance and results.

CORE COMPETENCIES:

• Customer Focus
• Innovation & Creativity
• Collaboration & Mutual Respect
• Leadership
• Results Driven

MINIMUM QUALIFICATIONS

EDUCATION/EXPERIENCE:

• 10+ years’ experience in e-commerce and/or retail, with a focus on omnichannel strategies
• 8 - 10 years’ experience effectively managing and leading team and multi-department success.
• Bachelor’s degree in Business Administration, Marketing, Retail Management, or equivalent combination of training, experience, or education.
• Proficiency in data analytics tools, CRM systems and e-commerce platforms

CERTIFICATES, LICENSES, REGISTRATIONS:

• N/A

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Must be able to see, hear, speak, and write clearly in order to communicate with employees and/or other customers.
• Manual dexterity required.
• Office work, some lifting, considerable walking.

WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The office is clean, orderly, properly lighted, and ventilated. Noise levels are considered low to moderate.

ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign, or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an equal opportunity employer.

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The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.