Manager, Commercial Social Media Strategy
The Worldwide Commercial Excellence organization creates and evolves differentiating
capabilities to support business and customer needs. This role, as part of the Customer
Engagement Platforms team, will work to optimize and standardize our customer's
experience in social media. They will refine and reinforce operating models, drive and define
social standards, and oversee day-to-day capability operations.
This contract role offers a hybrid, flexible work environment with an expectation of 50% of
time spent in-office at our Princeton, NJ location.
Essential Functions & Duties:
• Advise on social channel strategy and provide functional expertise to our internal and
external marketing partners
• Oversee the capability operations partners that build and launch new and updated
properties and platforms
• Contribute to the evolution, maintenance, and standardization of processes and
documentation that is used by all brands
• Reinforce the channel operating model, channel standards, and industry best practices
• Drive innovation in social media - vet, test, and learn from concepts; Collaborate and
build strong relationships across teams to identify social capability enhancements
that contributes to the capability roadmap
• Provide input on social media initiatives as they go through Legal, Medical, and
Regulatory review, as needed
Qualifications:
• Bachelor's degree
• 5+ years of conceptualizing and running social media programs
• High accountability and excellent communication skills, both written and verbal
• Willingness to learn, adapt, and grow as our capabilities, methods and tools evolve
Preferred Skills/Experience:
• Platform experience and expertise (in a professional capacity) for Meta, LinkedIn,
TikTok and other major social networks
• Hands-on experience with social media management tools and systems used for
publishing, listening, advertising, approval workflows
• Experience in pharma, healthcare, another regulated industry and/or a large matrixed
organization is a plus
Key Stakeholders:
• Internal - Brand Marketers, Digital Capabilities, IT, Corporate Affairs, Legal, Medical,
Regulatory, Analytics
• External - Creative Agencies, Media Agencies, Systems Vendors, Platform Partners