Marketing Manager

A growing home care agency is seeking an experienced Marketing Manager to lead and implement all marketing strategies. The ideal candidate will play a critical role in driving brand awareness, client acquisition, and business growth. This position involves a blend of creative strategy, project management, and hands-on marketing execution.
Responsibilities Include:

• Strategic Planning: Collaborate with the Executive Director and Department Managers to develop and align marketing efforts with company goals. Conduct market research and monitor campaign performance to optimize results.
• Brand Management: Ensure consistent messaging and branding across all marketing channels. Maintain the agency's brand image and create engaging content for print, social media, and internal communications.
• Client Acquisition & Retention: Develop and execute strategies to attract new clients and retain existing ones. Manage client referral programs to boost engagement.
• Event Planning: Organize events, corporate gifts, and community outreach to promote the agency's services.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies.
• Vendor Management: Oversee relationships with external vendors to ensure the timely and high-quality delivery of outsourced projects.
• Additional Responsibilities: Produce monthly newsletters, manage corporate gifts, and coordinate marketing materials.

• Minimum of 3 years of marketing experience, preferably in healthcare or home care.
• Proficiency in graphic design and/or copywriting.
• Strong communication skills and the ability to manage multiple projects independently.
• Experience in developing and executing marketing strategies.
• Creative thinker with hands-on marketing experience.
• Up-to-date on industry trends and best practices.