Magnolia Bakery opened our first location on a quiet street corner in the heart of New York City’s West Village in 1996. From then to now, Magnolia Bakery has grown to become a globally famous, locally loved retail bakery and desserts brand. With locations in New York City, LA and Chicago, a nationwide e-commerce and wholesale business, international locations in the Middle East and Southeast Asia, and an emerging Grocery business in the US, Magnolia Bakery's whimsical spin on classic, American desserts is now in every neighborhood.
Job Title : Sales Lead – Wholesale
Department: Commercial
Reports To: Chief Commercial Officer
Preferred Location: New York City (Hybrid)
Position Summary: Magnolia Bakery is seeking an experienced and strategic Sales Lead to lead the expansion of our frozen dessert categories (Banana Pudding, Brownies, Blondies, Cupcakes, Seasonal In-and-Outs, etc...). This role will focus on driving sales growth, managing broker, distributor and customer relationships, and developing business partnerships across the frozen dessert portfolio within non-traditional retail/alternative channels like Airport/Airline, Cruise, College & University, Convenience, Specialty Retail, Online and Wholesale customers. The ideal candidate will have experience in some or most of these channels, a proven track record in business development, and experience managing cross-functional teams and brokers to drive results.
Key Responsibilities:
Sales Strategy, Cross-Functional Alignment and Execution
- Lead and implement the sales strategy for Magnolia Bakery's frozen dessert portfolio within key alternative, non-traditional distribution and customer channels.
- Build and execute distribution targets, promotion plans, and sales presentations, leveraging data to drive growth.
- Manage customer sales forecasts, profitability, and trade spend while ensuring alignment with overall company strategy.
New Business Development
- Identify and pursue new business opportunities to drive growth and expand the client base.
- Develop and implement strategies that open new markets and channels, contributing to the overall growth objectives of Magnolia Bakery’s Frozen CPG products.
- Attend trade shows as needed and conduct market visits to build relationships and represent Magnolia Bakery with key customers.
Customer and Relationship Management
- Develop and maintain strong relationships with customers, brokers, and distributors.
- Oversee distributor relationships and partner closely with Supply Chain & Operations to monitor inventory management, including promotional plans and SKU performance.
- Communicate effectively with internal teams and external partners, ensuring timely and accurate updates regarding annual operating plans.
- Manage and develop Account Manager direct report(s).
Broker Management
- Oversee and manage broker relationships, ensuring alignment with company and sales channel objectives.
- Monitor and evaluate broker performance against established KPIs, driving accountability and ensuring successful execution of sales strategies across all channels in the baked fresh frozen dessert category.
Operations and Cross-Functional Collaboration
- Prepare and track sales forecasts, ensuring alignment with budget and customer requirements.
- Collaborate with marketing, product development, and finance to align sales efforts with annual operating plan.
- Manage monthly budget reconciliation, trade budgets, and cost negotiations at the customer level.
- Conduct ROI analysis in partnership with FP&A to ensure the financial viability of customer accounts and promotional campaigns.
Qualifications:
- Bachelor’s degree in business, Marketing, or a related field.
- Experience with premium or specialty food brands.
- Strong network of contacts within the non-traditional retail, specialty and wholesale industry.
- Minimum of 5-7 years of experience in food business development, with a focus on channels listed and building recurring books of business.
- Experience managing brokers and third-party sales agents.
- Strong negotiation skills and a track record of closing high-value deals.
- Strong leadership skills with experience managing direct reports and fostering team growth.
Physical Demands and Work Environment:
- Requires grasping, writing, standing, sitting, walking, repetitive motions, listening and hearing ability and visual acuity.
- Talking and hearing occur continuously in the process of communicating with guests, coworkers, and management.
- Vision occurs continuously with the most common visual functions being those of near vision and depth perception.
- Requires manual dexterity to use and operate all necessary equipment.
- Position requires standing and walking for period of 3-5 hours without a rest break.
- Occasional moderate to heavy lifting and carrying, bending, and reaching overhead may be required.
Compensation: Competitive Salary + Bonus + Benefits
Salary Range: $100,000 - $115,000 USD
Magnolia Bakery is an Equal Opportunity Employer.
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