Senior Director of Advertising Sales - Emmy Publications

The Television Academy, based in the NoHo Arts District in North Hollywood, California, is a nonprofit organization devoted to celebrating and empowering storytellers to push the boundaries of what Television can be. The only major organization fully representing the television and broadband screen entertainment industry, it is made up of over 25,000 members, representing 31 professional peer groups, including performers, directors, producers, art directors and various other artisans, technicians and executives.

The Television Academy recognizes excellence among its peers with the Emmy award, culminating in the Primetime Emmy Awards telecast each fall. The Television Academy also produces several other awards shows and a variety of activities and events for its members throughout the year. These events are featured across the Academy's digital platforms and in its award-winning emmy magazine.

Established in 1959 as the charitable arm of the Television Academy, the Television Academy Foundation is dedicated to preserving the legacy of television while educating and inspiring those who will shape its future. Through renowned educational and outreach programs, such as The Interviews: An Oral History of Television Project, College Television Awards and Summit, Student Internship Program, and the Media Educators Conference, the Foundation seeks to widen the circle of voices our industry represents and to create more opportunity for television to reflect all of society. For more information on the Foundation, please visit TelevisionAcademy.com/Foundation.

Our comprehensive benefits package includes health, dental, vision, life and disability insurance; pension plan, optional retirement plan; flexible spending accounts; generous vacation, sick and personal days; and much more.

At the Television Academy, we believe in and support workplace diversity, equity, inclusion and accessibility. It is our belief that a diverse and inclusive workforce leads to better discussions, decisions, and outcomes for everyone. In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, color, religion, disability, family care status, sexual orientation, and beliefs. If you have the skills, the passion to make an impact in the television industry and enjoy an enthusiastic work environment where differences of opinion and diverse backgrounds are respected and welcomed, then we want to hear from you!

As a condition of employment, the Academy will require all employees to receive the COVID-19 vaccine, but reasonable accommodations may be considered. It is the Television Academy's policy to provide equal employment opportunity for all applicants and employees. The Television Academy does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other characteristic protected by law.

Senior Director of Advertising Sales - Emmy Publications

Position is full-time, non-exempt, annual salary range for this role is $160,000 - $190,000 with commission potential above base. Reports to VP, Content & Editor-in-Chief. This is a hybrid/remote role (currently subject to change).

Summary of Position
Emmy magazine is the award-winning trade magazine of the Television Academy, read by professionals across the television industry.

We are seeking a highly motivated and experienced sales executive to join our team as the Senior Director of Advertising Sales. The successful candidate will be responsible for driving revenue by selling advertising in our print magazine as well as several ancillary publications, including programs for awards ceremonies and special events. The individual will be responsible for prospecting, pitching, closing, and servicing print ad sales with local and national entertainment entities including studios, streamers, agencies, publicists, production companies, and other industry leaders.

The Senior Director of Advertising Sales is responsible for overseeing, managing, and delivering revenue from existing accounts as well as developing new business opportunities. Cultivating, harnessing, and growing strong relationships with television, entertainment, and media industry firms should be second nature. In addition to studios, networks, and streamers, this includes outreach to industry sectors such as regional film bureaus, equipment manufacturers, and more. The individual is also encouraged to pursue non-endemic categories, including fashion, real estate, travel, dining, hospitality, retail, and others with potential appeal to a readership of entertainment professionals.

Reporting to emmy's publisher, the role requires independent thinking, sophisticated judgment and problem-solving, and an ability to capitalize on trends in industry marketing. The successful candidate will be comfortable and confident with crafting and delivering both turnkey and custom solutions for clients and have had success crafting and executing those solutions at previous organizations.

Primary Responsibilities

• Build and maintain relationships with clients to understand their advertising needs and objectives.
• Successfully pitch and win new clients; grow existing revenue from current clients.
• Present advertising solutions and opportunities that align with the target audience and editorial content of the magazine.
• Negotiate advertising rates and terms with clients to maximize revenue while ensuring a mutually beneficial partnership.
• Meet or exceed revenue targets for existing and developmental accounts, while helping to develop new assets and sales opportunities.
• Collaborate with the editorial team to stay informed about upcoming magazine content and special features to effectively tailor advertising pitches.
• Collaborate with the editorial team on creating the magazine from planning through final production. This includes updating the edit staff on advance status of ad sales for story assigning purposes, providing a final ad list by the deadline, providing input on ad placement in each issue and following up with clients to track down missing ad materials.
• Collaborate and brainstorm with the editorial team to develop innovative ad executions in print and digital editions.
• Creatively approach ad sales inventory, working with clients to help develop engaging print ad buys (bellybands, cover wraps, inserts) as well as standalone items (outserts, including advertorial booklets and other sponsored content), as well as opportunities in the magazine's digital edition.
• Contribute to the development of sales and business development strategies to expand the magazine's customer base and revenue streams.
• Prepare and deliver editorial and event calendars, sales proposals, contracts, and other relevant documents in a professional and timely manner.
• Utilize available published information about existing and prospective advertisers to approach each with an educated sensitivity. Make presentations to advertiser's key decision makers in written and/or visual form.
• Compellingly articulate the benefits and unique features of emmy and related publications.
• Provide excellent customer service to clients. Follow up with clients to ensure customer satisfaction and identify opportunities for upselling or renewals.
• Stay informed about industry trends, competitor activities, and market changes to adapt sales strategies accordingly.
• Provide regular reports and updates on sales activities, pipeline, and performance metrics to management.
• Prepare for, and participate in, quarterly budgeting process, including revenue projections and forecast adjustments as needed.
• Refine and improve highly polished pitch collateral.
• Assist finance department with collections as needed.
• Additional duties as assigned by your supervisor.

Minimum Requirements

• Minimum of 10 years track record of success in entertainment trade publication print ad sales, including developing and maintaining a sales pipeline and closing sales.
• Established relationships with industry representatives and an ongoing understanding of industry trends.
• Proven decision-making skills and business acumen at a senior level, especially concerning industry advertising trends and goals.
• Self-motivated and results-driven, with a track record of meeting and exceeding sales targets.
• Ability to think strategically and make effective business decisions, innovative and entrepreneurial mindset in advocating for sales and marketing opportunities.
• Excellent communication and presentation skills, with the ability to articulate advertising solutions effectively to clients.
• Go-getter, decisive, accountable, and able to drive change.
• Ability to work independently and remotely, while also collaborating effectively with the editorial and management teams.
• Ability to adapt to fluctuations in pace of frequency and workflow, as the magazine shifts from monthly to biweekly at different points of the year based on the Emmy Awards voting calendar.
• Trustworthiness: the person holding this role will need to represent emmy magazine and the Television Academy with major internal and external stakeholders (clients and partners, production teams, marketing staff) and must always conduct themselves with utmost professionalism and integrity.

Disclaimer: This description should not be construed to contain every function or responsibility. At management's discretion, the employee may be assigned different or additional duties from time to time.

Applicant must reside in Los Angeles metro area. Only qualified applicants that submit a resume with cover letter to: will be considered.