ABOUT BEALLS INC.
If you're seeking a career with a company that encourages authenticity, rewards innovation and provides stability and work/life harmony, then Bealls Inc. is the place for you! At Bealls Inc., our associates have a shared responsibility to each other that has fueled our considerable retail industry success. Here you'll find a blend of tenured associates with deep company knowledge working alongside talents from national and international retailers, various industries, and recent graduates, all united by a shared vision.
WHO WE ARE:
- We are a group of passionate people who utilize our unique talents to help our guests outfit their families for less.
- We strive to hire and develop talented and diverse associates by fostering a culture of inclusion, respect and authenticity that benefits from and thrives on a wide range of skills, styles, backgrounds and experiences.
- We believe we are better when we work together, leveraging collaboration and relationships throughout our organization and the broader retail industry to help accomplish our goals.
- We are continuously pursuing solutions that address environmental impact and advance sustainable practices, while strengthening relationships with our communities, our associates, and our industry partners.
- We are guided by Bealls Inc. company values: Acceptance, Accountability, Authenticity, Compassion, Empowerment, Openness, and Transparency.
WHY JOIN BEALLS INC.:
- Location : Our corporate offices are in beautiful and sunny Bradenton, FL. We offer corporate associates the flexibility of hybrid work schedules, with variations by department.
- Stability: We are a financially strong, multi-billion-dollar, growing organization that has been around for nearly 110 years! We have over 650 retail stores across 22 states under bealls, Bealls Florida, and Home Centric store brands, along with 50 exclusive brands in our stores!
- Benefits: We provide weekly pay and comprehensive benefits, health and wellness perks including paid time off and retirement saving plans because associate well-being is a priority.
- Growth: We focus on cultivating internal talent and educating new members of the organization through numerous training programs and learning tools. This is accomplished through continuous professional development at all levels in the classroom, in the field and on the job.
- Connection: Surround yourself with others who find purpose, passion, and fulfillment in their work, with an organization that believes in making communities safer and healthier for generations to come.
Learn even more at
Manager of Credit and Guest Strategy
We strive for our guests to LOVE US, through exceptional service and incredible value! The Manager of Credit and Guest Strategy is responsible for understanding our guests across multiple channels including but not limited to in-store, ecommerce and digital. This position will support our Loyalty program and our CRM strategies. In addition, she/he will collaborate within the organization to drive an effective PLCC (private label credit card) strategy, and partner with internal stakeholders and agencies to grow and maintain our loyalty program. This team member will be applying industry best practices in CRM, while integrating into the company overall strategy.
SUMMARY OF DUTIES AND RESPONSIBILITIES:
- Continue to support the elevation of our loyalty program through coordination of innovative and impactful acquisition and retention campaigns.
- Translating business goals into engaging omni-channel customer experiences that drive in-store traffic across our 650+ stores.
- Manage different stages of our campaign management process, including:
- Planning - Determining appropriate target audience for a given campaign, coordinating list generation though either agency partners of direct access against our customer data.
- Coordination - Working across creative, analytics and email marketing workstreams to ensure campaign is setup appropriately
- Communication - Communicating relevant aspects of campaign design/execution for store operations staff.
- Quality Assurance - Ensuring all elements of campaign execution are as expected.
- Measurement - Overseeing response rates and return on investment during and post campaigns.
- Contribute an understanding of customer insights that turn business goals and priorities into marketing campaigns to acquire and nurture new customers, retain existing customers, win back lapsed customers, and increase customer lifetime value.
- Support reporting and evaluation of loyalty program KPIs and identify opportunities that drive spend and guest engagement (e.g., ROI, new member acquisition and activation goals, increased frequency, etc.).
- Work collaboratively with cross-functional teams (IT, Digital, eCommerce, Marketing, Merchants and buyers), to prioritize projects and obtain buy-in from key stakeholders.
- Perform other duties and responsibilities as assigned.
Manage aspects of our Private Label Credit Card Program, including:
- Vendor Management - Along with our partners in finance, directly interface with our credit card vendor to ensure all efforts are coordinated, communicated and effective in driving best in class guest experiences.
- Joint Marketing Fund - Manage activities that are vendor funded to ensure they are in harmony with overall brand and guest strategy objectives.
Attributes
- Connectedness - Shows capacity to foster relationships throughout the corporate office.
- Planning - Highly organized, demonstrating strong time management skills.
- Accountable - Possesses a robust work ethic, meticulous attention to detail, and self-accountability.
- Translator – Effective communicator in translating complex elements into language and content that can be easily absorbed and actioned.
- Process-driven - Demonstrates the ability to establish effective planning and routines to optimize productivity and yield results.
- Adaptable - Excels at prioritizing and managing multiple projects while seeing them through to completion.
- Analytical - Comfort working with data to distill insights that help tell stories about our guests which guide/compel actions.
Qualifications
- Education - BA/BS in Marketing, Business, or related discipline
- Experience - 7+ years of experience in acquisition and retention marketing to consumers, with an emphasis on insights and customer segmentation, personalization, and loyalty programs.
- Analytics - Analytical skills sufficient to monitor trends and spot potential issues with program performance. Advanced Excel skills and understanding of business intelligence systems is a plus.
- Customer Analytics - Awareness of segmentation and personalization strategies.
- Marketing - Support of customer-centric marketing in a prior capacity, ideally in a business to consumer context.
- Project Management - Excellent organizational, planning, and project/program management skills with strong attention to detail.
- Industry/Domain - Experience in retail / DTC businesses with a focus on shopper Insight and Loyalty. Experience with end-to-end omnichannel campaign planning, execution, and reporting.
- Vendor Management - Experience working with agencies is a plus.
When it comes to finding the right fit, we know there is a lot to consider. Our recruiters are here to help you discover the career fit you’re looking for. Thank you again for your interest in Bealls Inc. and we look forward to hearing from you!
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