Vice President of Growth Marketing

Groundworks is looking for a Vice-President of Growth Marketing to join our corporate team in our headquarters in Virginia Beach, VA.

The Vice-President of Growth Marketing will prioritize the continued growth of Groundworks businesses by deploying a data-first approach to acquisition marketing channels both online and offline.

We are the nation's leading and largest foundation services provider specializing in foundation repair, crawl space encapsulation, basement waterproofing, and concrete lifting. We operate throughout the United States with over 15 brands and 35 different branch locations, providing our employees the ability to make a positive difference in our customers' lives on a national scale. As a Private Equity backed company, we have seen tremendous growth over the last three years, and we are looking for talented individuals to help us grow to a billion-dollar company and beyond.

The right candidate is comfortable working with and leading team members of all levels and departments within the organization. This leader will join our senior leadership team to craft a world-class data-driven approach to grow the entire portfolio of Groundworks brands. This leader will step into a very fast growth environment and will need to hit the ground running, while setting the direction for the organization’s evolution to leverage data science and predictive analytics to drive continued growth.

What we provide for our employees:

• Outstanding growth opportunities with employee ownership.
• Superior training will ensure you start with immediate success.
• Competitive and rewarding, family-oriented culture.
• Benefits include Medical, Dental, Optical, Long/Short Term Disability, Life insurance, 401(k) with a company match, and paid time off including 6 holidays.

Job Responsibilities:

• Develop and implement a pioneering marketing strategy with a focus on maximizing return on investment while driving customer acquisition, engagement, and retention.
• Provide leadership and direction across multi-channel growth strategy based on needs and efficiency: SEM, SEO, Display, Affiliate, social paid/earned, community/influencer development, word of mouth, CRM, native, etc.
• Collaborate with cross-functional teams including Sales, Customer Experience, Technology, and Field Support to create best-in-class experiences for our customers and our team in the field.
• Develop a scalable vision to support the diverse Groundworks portfolio of brands that integrates local knowledge for each of our markets to win market share and grow our industry.
• Bring external expertise to lead, mentor, and coach the team while fostering an entrepreneurial mindset.
• Refine, validate, and standardize core KPIs to meet the diverse needs of the executive team and marketing channel leaders.
• Support the launch into new geographic markets and new product-line extensions.
• Lead diligence, implementation, and continuous refinement of the media mix through media mix modeling and multi-touch attribution using first party/in house capabilities and third-party service providers.
• Create strong, executive-level communication with the ability to effectively demonstrate marketing strategies and results to senior leadership and stakeholders.

What is required to join our team as Vice President of Growth Marketing:

• 12+ years of consumer marketing experience, including 5+ years of leadership with direct reports across several marketing channels.
• Strong ability to grow and coach internal “hands on keys” marketing talent.
• A proven track record of personal success and ambitious undertakings.
• Leading change efforts in complex organizations.
• Entrepreneurial spirit to help us shape our growth initiatives and company.
• Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions.
• Expert communication, presentation, and material preparation skills required.
• A passion for growth marketing and driving customer adoption, engagement, and retention.
• Require strong knowledge of digital communication platforms.
• Ability to travel can be required to support our diverse geographic footprint. (1-2 trips monthly)

Groundworks is the nation's fastest-growing foundation repair company and a recognized leader in our field. We win every day by being the best at being better. We seek only the most hard-working and dedicated people to join our team. If you are a leader, seek to grow every day both personally and professionally, and are humble, hungry, and ready to grind, you are a perfect candidate for our position.

Learn More About Groundworks Here!