About the job
Responsibilities
-The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely Media Authorizations prior to buys
-The Media Planner will be responsible for monitoring client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients
-Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder’s main responsibilities
-Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients
-Support 1-2 accounts, pending scale and complexity of business and scope of deliverables
-Research and develop media plan scenarios for assigned clients
-Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks
-Partner with analytics team to implement measurement objectives and taxonomy
-Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting
-Visualize, summarize, and develop insights and implications for competitive reporting
-Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data
-Utilize planning tools (i.e Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery
-Maintain updated costs and media plan details in Media Tools (or client flowchart software)
-Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.)
-Contribute ideas that contribute to creative media tactics
-Participate in a diverse, inclusive, creative culture
-Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership
-Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)
-The job description will be reviewed periodically as duties and responsibilities change with business necessity
-Essential and other job functions are subject to modification