Job Description
The Customer Marketing Analyst will be an integral member of the Marketing team focused on the company mission and delivering a best in class customer experience. The Analyst will work across B2C marketing channels (Email, SMS and Phone) to ensure families remain engaged with their advisor and a wealth of resources as they search for the right senior care solution for their loved ones. Additionally, the Analyst will drive B2B marketing programs directly with senior living community customers.
Reporting to the Manager, Customer Marketing Analytics the Analyst will be the point person for the customer journey and will be responsible for performance monitoring, reporting, customer experience audits and operations.
Key Responsibilities
- Customer Journey
- Orchestrate best in class follow-up experiences for families working with A Place for Mom via customer marketing channels (Email, SMS and Phone)
- Build and maintain the latest mapping of the customer journey and ensure all campaigns and messaging work in support of our customers
- Performance Monitoring:
- Oversee daily customer marketing metrics (delivery, open, click through, response and opt out rates) across programs and channels (Email, SMS and Phone)
- Proactively identify trends, address outliers and own recommendations for customer experience improvements
- Reporting
- Build and distribute timely and accurate reporting for customer marketing programs
- Gather and analyze reporting inputs including call listening and marketing/sales data
- Customer Experience Audits
- Regularly review and own updates to A Place for Mom customer journeys
- Document and share insights and recommendations
- Listen to sales phone calls daily and publish results into trackers, structured data and actionable reports
- Operations Support:
- Own process documentation and continuous process improvement through use of automation and technology tools
- Review, research and action escalations from sales team and community customers including listening to calls and reviewing CRM and internal systems. Responsible for driving and communicating resolutions to all stakeholders
- Provide coaching opportunities and direction to sales leaders and team members
Qualifications:
Qualifications
- Required Skills and Competencies:
- Highly organized, with ability to manage a high volume of operational, analytical and administrative tasks
- Demonstrated success in root cause analysis and process improvement
- Excellent judgement with ability to make independent decisions in line with company mission and values
- Experience building reports and working with software tools including Excel, Tableau, Google Suite, Gong (Call Listening) a plus
- Communication:
- Excellent, organized communication
- Experience working with internal sales teams a plus
- Focus on delivering accurate reporting, actionable insights and driving continuous process improvement
- Education:
- Bachelor’s degree
- 1-2 years of experience in a marketing or operations function a plus
LI-AR1
\ #LI-REMOTE
Compensation:
- Base Salary: $70k - $80k base
- Bonus: 10% Management Bonus
- Benefits:
- 401(k) plus match
- Dental insurance
- Health insurance
- Vision Insurance
- Paid Time Off
Additional Information
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit .