Director of Digital Marketing

Job Type
Full-time
Description
Are you a visionary leader with a passion for driving digital growth? Do you excel at optimizing marketing strategies to elevate brand awareness, customer engagement, and revenue? If so, we want you on our team! We are seeking a Director of Digital Marketing to join our dynamic organization and lead the digital marketing efforts that power our business.
About the Role:
As the Director of Digital Marketing, you will play a pivotal role in shaping and executing our digital marketing strategy across all channels. You will lead a high-performing team to drive customer acquisition, engagement, and retention for our brands. Your expertise will help us scale our digital presence, ensure a seamless customer experience, and maximize ROI through data-driven decisions. This is a high-impact, strategic leadership role reporting directly to the COO.
Key Responsibilities:

• Develop and Execute Strategy: Craft and implement a comprehensive digital marketing strategy to drive growth, increase brand visibility, and support customer acquisition and retention goals.
• Channel Management: Oversee all digital marketing efforts, including but, not limited to:
• Search Engine Optimization (SEO): Boost organic traffic by implementing cutting-edge SEO tactics.
• Pay-Per-Click (PPC) Campaigns: Manage and optimize paid search campaigns across platforms like Google Ads and Bing to drive conversions.
• Social Media Marketing: Lead social media efforts to foster engagement, brand awareness, and drive traffic through platforms like Instagram, Facebook, TikTok, and others.
• Email/SMS Marketing: Develop targeted campaigns to nurture leads, enhance customer loyalty, and drive repeat business.
• Content Marketing: Collaborate with content teams to ensure the development of compelling, SEO-optimized content that resonates with our target audience.
• E-commerce Optimization: Work with the e-commerce team to optimize on-site conversions and improve the overall customer experience.
• Customer Acquisition and Retention: Create data-driven strategies to attract new customers while fostering brand loyalty and improving lifetime customer value.
• Analytics and Reporting: Utilize digital marketing tools and analytics platforms (Google Analytics, CRM, etc.) to track campaign performance, report on KPIs, and identify opportunities for optimization.
• Team Leadership: Lead and mentor a team of digital marketing professionals, fostering innovation and accountability, and ensuring the execution of marketing initiatives.
• Collaboration: Partner with cross-functional teams, including sales, and customer service, to align marketing strategies with business objectives.

Requirements

• Proven Track Record: 10+ years of experience in digital marketing, with at least 3 years in a leadership role driving DTC or e-commerce marketing strategies.
• Digital Marketing Expertise: Strong knowledge of SEO, PPC, social media, email marketing, and analytics. Experience in developing and scaling successful campaigns across digital channels.
• Analytical Mindset: Highly proficient in data analysis, using metrics and insights to inform strategy and improve marketing performance.
• Leadership Skills: Experience leading and growing a marketing team, with excellent communication and collaboration skills.
• Tech-Savvy: Familiarity with marketing automation tools, CRM platforms, and analytics tools (Google Analytics, HubSpot, Marketo, etc.).
• Results-Oriented: Demonstrated ability to meet or exceed KPIs, manage budgets effectively, and drive measurable outcomes.
• Adaptability: Ability to thrive in a fast-paced environment and stay ahead of industry trends and evolving digital marketing technologies.

EEO Statement:
Met-Cap Management is committed to an inclusive and diverse work environment. We are a proud equal opportunity employer that welcomes and strongly encourages all races, religions, nationalities, genders, the LGTBQIA+ community, and people with disabilities to apply. Our ability to attract and retain a talented and dedicated workforce that reflects the diverse backgrounds of those we serve is what drives our success. We continue to promote an environment of continuous learning, inclusion, mutual respect, and belonging to ensure our employees feel valued, seen, and heard.
Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodation will be provided to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Salary Description
$100,000 - $120,000 plus bonus