The Marketing Associate will contribute to the development, implementation, tracking and optimization of Charter's marketing efforts. The Associate will assist with executing Marketing project strategy for Residential and Small & Medium Business customers, and may be responsible for TV, Internet, Voice & Mobile related initiatives. This role requires frequent interaction with cross-functional departments and peers. Includes collaboration with other Marketing teams, Sales, Billing, Product Development, Government Relations, Legal, and Customer Service/Operations as well as external vendors.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the customer experience, grow the Spectrum brand, sales channels, and support functions as needed.
- Assist with executing assigned projects spanning across multiple organizations and company priorities; ensuring accuracy, and utilizing best practices and standard procedures.
- Responsible for initiatives related to driving customer acquisition and/or customer retention, including product management, program development, and process implementation.
- Work with internal teams and external vendors to successfully execute various marketing tactics (e.g. email, direct mail, SMS, print, media, automated calls, SEO, digital media, etc.).
- Review creative to develop effective creative briefs, and review creative deliverables to ensure that they are delivering on messaging objectives and brand strategy.
- Work with manager and peers on internal communications, to include development and management of marketing calendars, project updates and summaries, reporting, presentations, etc.
- Coordinate and communicate with other departments regarding the planning, creation and implementation of marketing campaigns and related materials and promotions.
- Gather and analyze data; report on customer numbers, churn analysis, marketing promotion results and effects on sales growth.
- Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams.
- Assist with project expenses including purchase orders, invoices, and budget.
- Perform other duties as requested by manager.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Creative problem solving and strong analytical reasoning skills
- High level of motivation and self-direction
- Ability to work independently within established timeframes
- Ability to work effectively as part of a team and across corporate functions
- Strong time management skills that enable on-time project delivery
- Ability to work effectively in a fast-paced and rapidly changing environment
- Ability to prioritize and organize effectively
- Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc.)
Required Education
Bachelor's degree in marketing or related field; Business and/or marketing relevant internship or equivalent work experience or education
Required Related Work Experience and Number of Years
Bachelor's degree in Marketing, Advertising, Business, Communications or related field - 1
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Bilingual Spanish Preferred
WORKING CONDITIONS
Office environment
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