Head of Growth Marketing
Karat Financial, United States
Date Posted: 23 Aug, 2023
Work Location: San Francisco, United States
Salary Offered: $150,000 — $200,000 yearly
Job Type: Full Time
Experience Required: 6+ years
Remote Work: Yes
Stock Options: No
Vacancies: 1 available
We're building the one-stop shop for creator finances. Your favorite digital creators—the ones you follow every day on YouTube, Instagram, TikTok, or Twitch—aren’t just extraordinarily talented personalities and community builders. They’re also businesses. That means they have business needs—managing revenues, expenses, savings, credit, and banking. We’re building products that help creators spend less time worrying about finances so they can focus on creating.
So far we’ve succeeded at taking an early lead in our category thanks to a strong sales effort, events team, and social. As a result, we have amazing brand equity, and even dabbled with lifecycle and content—but lack an engine to put that fuel to use. This is a great opportunity for an analytical storyteller, someone comfortable with the messy nature of themes and language but precise about tracking, reporting, and making key decisions to help us grow.
The Head of Growth Marketing will report directly to Will Kim (Co-Founder), building the system to position our products, grow our funnels, launch campaigns, and analyze our KPIs so we can scale our reach as we drop our customer acquisition cost.
We’re looking for someone who has the willingness to demonstrate growth and be a scrappy individual contributor for the first few months of starting before scaling and leading a team.
What you'll do:
Drive demand:
- Build and experiment with key acquisition funnels (e.g., referrals, content) to drive growth for our Card product.
- Establish and track KPIs to drive pipeline and use data-driven insights to continuously refine our approach.
- Create and test organic, SEO channels that target our high-value cohorts.
- Scale and measure personalized content to nurture our relationship with customers throughout their journey.
- Collaborate with Sales to align initiatives, ensuring a smooth handoff of SQLs.
Grow the brand:
- Utilize storytelling and insights from the community to craft and iterate our brand story.
- Unlock ways to tell the story broadly, aligning all marketing activities, products, and services around the narrative.
- Understand and nurture our on/offline community through inventive content and events.
Build a team:
- After finding traction for growth, build and lead an effective team - attracting, growing, and retaining top talent.
- Use a mix of team members, outside services, and automation to achieve goals.
- Reinforce a culture of curiosity, creativity, risk-taking, and ownership.
What you'll need:
7+ years of growth marketing experience (preferably in B2C, SEO, organic), with 3+ years managing all or part of a marketing team.
Strong analytical skills, data-focused, and goes deep to ensure quality data decision-making.
Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics.
Experience scaling high growth companies and start-up experience with the ability to navigate a fast-changing environment and build things from the ground up.
Based in Los Angeles, San Francisco (strong preference), or New York City - we’re a remote team, but creators concentrate on the coasts.
Experience using: Customer.io, Mode, Amplitude, Webflow, Segment, and Social Media platforms (Twitter, Instagram, and TikTok).
Nice to have:
Understanding, passion for, and nuanced view of creators and their economy.
Knowledge of SQL.
About Karat Financial
Better financial services for creators
Company Size: 11 - 50 People
Year Founded: 2019
Country: United States
Company Status: Actively Hiring
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