Director of Marketing & Business Development (Full-Time)
Job Summary:
CRCA is looking for a proactive, charismatic communicator with a proven track record in successfully developing and executing strategic sales, marketing, and business development plans to ensure a healthy, thriving ecosystem of small restaurant and retail businesses. With 20 retail tenants (most of whom are local) and two music venues (with a third under development), food and beverage and live music are core to Crosstown's identity and the most important ways people come together for community. This role requires an optimistic, ambitious person who is comfortable with the freedom and independence to pursue their goals. The primary responsibility is to foster strategic business and community partnerships to increase daily and nighttime foot traffic that will ensure retail and restaurant business growth. This fast-paced, motivational role is crucial in connecting to the broader Memphis community through marketing strategies and cultural programming, supporting local entrepreneurs, promoting economic growth, and enhancing the overall vitality of Crosstown Concourse as a cultural and commercial hub.
Responsibilities
- Cultivate strategic partnerships with local hotels, businesses, educational and government institutions, and other attractions to broaden the customer base, increase foot traffic, and cultivate new business and sales opportunities.
- Establish and maintain strong relationships with small business owners/managers to understand their needs in order to develop and implement a comprehensive sales and targeted marketing strategy that provides support and collaboration to help them succeed.
- Develop and implement a sales & marketing operations plan, including directing the creation of compelling marketing materials, advertising and sponsorship campaigns, public relations, performance digital marketing, website development and on-the-ground promotional activities to achieve revenue goals and effectively communicate Crosstown Concourse's unique mission and values.
- Drive digital marketing strategies, including SEO, SEM, social media, email campaigns, and content marketing, to enhance brand visibility, customer engagement and audience growth.
- Manage any marketing-related full-time staff and freelance support.
- Oversee market research and analysis to identify trends, competitive activities, and opportunities for growth. Identify key target audiences and devise strategies to engage them effectively.
- Collaborate with the Crosstown management team to align sales and marketing strategies with overall events and programming in order to achieve the business goal of increasing foot trafficmore consistently.
- Manage the budget for sales and marketing initiatives and business development, ensuring efficient allocation of resources and cost-effective strategies.
- Monitor and evaluate the performance of sales and marketing campaigns, providing regular reports and insights that show success of programs year over year.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (8+ years) in leadership roles that demonstrate a high level of strategy in marketing, sales, and business development.
- Strong understanding of the challenges and opportunities faced by small businesses, particularly in the restaurant and retail sectors.
- Strong understanding of paid advertising and digital marketing tools/techniques, with a successful track record of driving digital campaigns that fuel the overall strategy.
- Passion for Memphis and supporting local economies, fostering entrepreneurship, and promoting diversity and inclusion within the business community.
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team toward increased sales.
- Strategic thinker with the ability to analyze market trends and competitive landscapes to identify growth opportunities.
- Demonstrated ability to manage budgets, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience in community engagement and relationship building with diverse stakeholders.
- In-depth knowledge of Memphis market dynamics and the local business landscape.
Benefits and Perks:
- Very competitive salary and performance-based incentives commensurate with experience.
- Comprehensive health benefits package.
- Retirement savings option.
- PTO.
- Opportunities for professional development and career growth within a thriving vertical urban community.
Work Schedule Flexibility:
This position is full-time but will also require a flexible work schedule, as responsibilities may occasionally extend into evenings and weekends to capture and communicate the dynamic activities at Crosstown Concourse. The ideal candidate should be prepared for this flexibility, ensuring that pivotal events and happenings are effectively covered and communicated to our community.
Crosstown Redevelopment Cooperative Association, Inc.
The CRCA is the ownership entity of Crosstown Concourse. Managing and operating the Concourse is the core focus, while also assisting in the revitalization and continued economic development of the Crosstown neighborhood in Memphis.
About Crosstown Concourse:
Once home to Memphis' leading employer, the historic 1.5-million-square-foot Sears, Roebuck & Co. warehouse and distribution center was built in 1927 and housed 1,500 employees who handled 45,000 orders daily. The building was abandoned in 1993 and stood vacant for more than 20 years, despite being one of Tennessee's largest structures. Reimagined and reopened in 2017 as Crosstown Concourse, the 16-acre campus is now a vibrant community anchor that goes beyond mixed use and includes housing, commercial and non-profit offices, restaurants and retail, as well as arts and culture, health and wellness, and educational tenants. The biggest adaptive reuse initiative in Tennessee and the largest LEED Platinum Certified adaptive reuse project in the world, the Crosstown vertical village is attempting to live out the notion of better together and become an inclusive microcosm of the city where a diverse range of people-ethnically, economically, professionally, and generationally-interact in meaningful and inspiring ways that improve the quality of life for everyone.
Vision:
To create moments of discovery for all.
Mission:
To use a building to change how people experience their lives, their neighborhood, and their city by purposefully creating unexpected connections.
Guiding Principle:
We believe in the intersection of art, life, and civic drive, where life is lived as a creative process. Here, everyday activity captures the imagination, inspires curiosity, and celebrates a mosaic of ideas, sounds, and spirits. Be part of the tapestry of people coming together to create, explore, and change the world around us. Crosstown Concourse. Come Curious.
To apply, please send your resume and cover letter learn more about Crosstown Concourse, visit