Company:
Goodwin Recruiting
Location: Alpharetta
Closing Date: 04/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Are you a dynamic and analytical marketing professional with a drive for accelerating B2B brand growth? Join us as our Marketing Director and help elevate our brand in the restaurant equipment sector! We're seeking a strategic innovator passionate about crafting impactful campaigns and delivering quantifiable success.
Marketing Director Benefits:
- Comprehensive health, dental, vision coverage, 401(k), and more.
- Career growth within a forward-thinking, expanding company.
- Competitive salary with performance-based bonuses.
- Join a collaborative team where your contributions and ideas will be valued.
- 5+ years in B2B marketing leadership, ideally within restaurant equipment, foodservice, or related industries.
- Experience in e-commerce; skilled in marketing automation, CRM platforms, and digital ad tools.
- Proficient in leveraging data and KPIs for decision-making and campaign optimization.
- Demonstrated success in creating and implementing impactful marketing strategies.
- Strong communication skills with a background in content development and storytelling.
- Spearhead and execute multi-channel initiatives-digital, email, content, and events-to drive lead generation and strengthen brand identity.
- Design and deploy strategic marketing plans that boost brand visibility, engage key audiences, and support sales objectives.
- Track market trends, competitor actions, and customer insights to inform high-level marketing strategies.
- Collaborate with Sales, Product, and Operations teams to ensure unified brand messaging.
- Manage online platforms, social media, and digital ads to maintain a robust digital presence and increase lead flow.
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Goodwin Recruiting