Climate and Energy Digital Campaign Strategist (RAN)

Climate and Energy Digital Campaign Strategist (RAN)

Posted on August 28, 2017

Rainforest Action Network (RAN) is an environmental and human rights organization that believes individuals and communities can confront corporate power together to create the world we want and need. RAN uses nonviolent direct action, grassroots organizing, and strategic communications to challenge corporations to stop destructive operations, respect human rights, and adopt comprehensive policies to reduce their contributions to climate change. We take leadership from grassroots and Indigenous movements and are currently developing our organization-wide racial justice lens.

RAN’s Climate and Energy Program fights alongside people directly impacted by dirty energy, challenging corporate practices that place profits above people and the planet. In the 21st century, we should not be using deadly and outdated technology to power our communities. We are currently tackling the world’s dirtiest fossil fuels, coal and oil, and the leading banks that make their expansion possible, to address the root causes of climate change.

But the path forward is not only about stopping the worst impacts of climate change. It is also about envisioning and planning for the future that we want to live in. The fossil fuel industry and their political allies are pushing us towards climate catastrophe. RAN believes that people acting together can change this, as we have seen time and again throughout history.

Position Summary:

RAN has an opening for a full-time position on our Digital Engagement Team for a Digital Campaign Strategist for the Climate and Energy Program. The Digital Campaign Strategist will work closely with RAN’s Climate Program to provide the technical backbone necessary for effective online campaigning. The successful candidate will know how to utilize online tools to compel offline action. They will be experienced and strategic in leveraging both in-house resources such as our email list and digital platform, NationBuilder, as well as social media to leverage supporter muscle and provide concrete results for the campaign. The Digital Campaign Strategist will plan and implement a range of digital strategies and tactics, some tried-and-true and some innovative. The Digital Campaign Strategist will be responsible for evaluating data, testing, and reporting back on insights and knowledge gained from each online action completed. In addition to the utilization of online assets in strong and effective campaigning, the Digital Campaign Strategist will be responsible for assisting with growth of RAN presence across social media channels, including but not limited to Facebook and Twitter. The ideal candidate will have strong writing skills — for example, they will be able to craft an excellent advocacy email and create effective social media copy.

This position is full-time, salary with excellent benefits and reports directly to the Digital Director. This location is flexible, San Francisco preferred. A successful applicant outside of San Francisco must be comfortable and effective working in a distributed team from a home office.

Specific Duties:

1. Working with campaigners, the Digital Campaign Strategist will plan and execute all aspects of robust campaigns in the digital space to move corporate targets.
2. With assistance from the communications team, the Digital Campaign Strategist will write email blasts, social media content, and other written materials for online production.
3. Build, test, and deploy online action pages.
4. Create blogs or other news releases.
5. Create and test emails and other online communications.
6. Use online tools such as Share Progress, Brigade, Causes, and MoveOn Petitions to increase reach and growth for RAN’s campaigns.
7. Create forms and surveys using NationBuilder.
8. Use Google Analytics, Facebook Insights, and other data reporting tools to track all communications and their impacts.
9. Provide analysis of online performance and recommendations for changes when needed.
10. Manage followers on social media and implement strategies to grow reach.
11. Create content highlighting regions impacted by fossil fuel extraction and/or climate change.
12. Support other aspects of RAN’s work (e.g. helping during major fundraising events, grassroots trainings, or campaigns priorities as requested by supervisor).
13. Work openly and cooperatively within a high functioning team dynamic.
14. Participate in weekly team meetings and bi-weekly RAN staff meeting.

Required Qualifications:

1. 2-3 years of experience using online advocacy tools such as NationBuilder, Blue State Digital, Action Kit, Salsa, Convio, etc.
2. 2-3 years of experience writing advocacy content for online use.
3. Strong interpersonal skills.
4. Strong organizational, time management, and project management skills, ability to work to tight deadlines.
5. Passionate commitment to climate protection, human rights and/or corporate campaigning.
6. Basic understanding of HTML.
7. Experience using social media, such as Twitter and Facebook, for campaigning.
8. Experience using basic reporting tools to analyze and track data.
9. Ability to work independently from a remote location, to follow instructions, and complete tasks across time zones with a minimal amount of supervision if necessary.
10. Strong commitment to and belief in the power of using online resources to help empower communities and activists.
11. Knowledge and commitment to advancing racial justice.

Preferred Qualifications:

1. Experience as an organizer or campaigner with an advocacy non-profit.
2. Experience using A/B testing in an advocacy or marketing capacity.

RAN is committed to advancing equity and justice, educates staff on issues including privilege and oppression, and integrates these values into our work. We are in the process of building out our racial justice lens and are seeking candidates who have a commitment to engage in this process and work with us to create a just and inclusive work environment and world. RAN provides all people with equal employment and volunteer opportunities.

COMPENSATION:

The salary for this position is competitive for the small non-profit San Francisco Bay Area market. Benefits include full health coverage for the employee and their partner/family (plus an employer funded HSA), VSP & dental insurance, 4 weeks PTO (increases to 5 weeks after 2 years), and a Simple IRA retirement plan with a 3% fully vesting employer match. Additionally, after 5 years, staff are eligible for a 3 month fully paid sabbatical.