SENIOR MANAGER, FIELD MARKETING (Bellflower)

Responsibilities

We are seeking a highly motivated marketing professional to join our Events & Field Marketing team as the Field Marketing Manager to take the lead in expanding Workato's field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.

Preferred location: San Francisco, New York, or Boston.

In this role, you will also be responsible for:

1. Owning and building the overall field marketing program for North America.
2. Identifying and curating unique geographically focused campaigns and activities for different cities.
3. Establishing and refining repeatable processes, templates, and best practices for regional events.
4. Tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
5. Partnering closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals.
6. Collaborating closely with your Events & Field marketing team members to align on events planning and segment strategy.

Requirements

Qualifications / Experience / Technical Skills

1. At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
2. Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona.
3. Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines.
4. A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail.
5. Ability to travel up to 30% when travel permits.
6. Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales.
7. Knowledge of Marketo, Salesforce, and other MarTech is preferred.

For California applicants, the pay for this role begins at $120,000 plus benefits, perks, and equity.