Digital Account Executive

Summary:
As a Digital Sales Executive/Business Development you will be expected to sell digital advertising and digital marketing services for the PA Cluster -Media News Group. The position will work independently to increase digital revenue base by developing new business.
What you will do:

• Develop and execute prospecting strategies to uncover new business opportunities
• Develop and maintain a personal book of digital business, complete with monthly and quarterly revenue goals
• Works independently to retain and upsell newly developed business through consistent campaign performance management
• Stays abreast of emerging trends in digital products, technology, measurement and analytics
• Weekly Reporting on account activity, pipeline and revenue around Key Categories
• Identify the current needs of client base; communicate the benefits of our audience based marketing solutions as they relate to each need and then sell the appropriate campaign
• Work through objections/concerns regarding costs, budgets and selling strategies
• Research problems and provide solutions; requires an understanding of the Company's digital products and as it relates to customers, prospects, and key trends

What you will bring:

• Bachelor's degree in marketing, systems, communications or a related field; or equivalent combination of education and experience
• Ability to work well both independently and as part of a team
• Position requires high level of professional communication ability
• Have an understanding of how to grow and maintain market share; ability to accurately develop forecasts and manage pipelines
• Demonstrated record of success in a goal-oriented, highly accountable environment; in building customer-based revenue and in delivering customer solutions based on identified needs
• Ability to effectively manage time as it relates to focus on sales related activities
• Solid experience with SEO, SEM advertising sales and account management
• Valid driver's license and reliable transportation required

Travel:

• Travel expected within given territory to meet with clients

Who we are:
The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, investigates corruption and reports on political maneuverings. It is the indispensable source for essential local community, sports, and entertainment news.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
"Built In Best Places to Work 2023 & 2024 Winner"
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