Associate Brand Manager

Position Summary:

As a leader of one of Munchkin’s core categories, this position is responsible for identifying consumer and retailer trends and insights and then translating those insights into new product concepts, marketing plans, and strong packaging. The position works closely with all departments within the organization and works on several projects simultaneously. To be successful, this person must be a strong leader, thrive in a fast-paced environment, and be resourceful, creative, detail-oriented, and capable of managing multiple projects with limited supervision.

What You’ll Do:

• Be the expert - know your categories, products, competitors, distribution and retail sets
• Effectively persuade key stakeholders, including executives, and cross-functional team members, of key ideas and strategies for your business. Strong presence and communication are key
• Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and e-commerce groups
• Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
• Closely monitor and analyze sales volumes, market share trends, and competitive activity
• Monitor category performance across e-commerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews, or fill gaps
• Manage complex projects, leading cross-functional teams on projects such as new product development, marketing plans, focus groups, and more
• Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
• All other duties as may be assigned