Principal Digital Marketing Manager, Data-Centric Digital Experiences

Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
Join Workday's Global Digital Marketing team, a group of innovative problem solvers who are reimagining our digital marketing capabilities. We're building a data-driven ecosystem that delivers personalized and connected experiences that attract customers & prospects, drive engagement and generate demand. As part of the broader Global Field & Go to Market team, you'll play a key role in driving Workday's growth across the globe.
About the Role
As the Principal Digital Marketing Manager, Data-Driven Digital Experiences, you'll be a driving force in developing and implementing digital demand generation capabilities for our digital Customer Growth Engine. This is a global role with high visibility and impact, requiring teamwork across Digital Marketing Strategy, Marketing Technology, Web Production, Omni-Channel Orchestration, Marketing Operations, Revenue Operations, and Field Marketing functions.
You will be joining the Global Digital Marketing Transformation team. We are marketing change agents passionate about using of data, AI/ML, personalization, user experience, and digital marketing to generate demand, grow the business and help our customers succeed! In this role, you'll be a key player in encouraging a culture of innovation and ensuring the successful adoption of new technologies and ways of working. You'll also play a crucial role in sharing findings and demonstrating the impact of our efforts on the business.
About You
Responsibilities:

• Develop a prioritized roadmap of high-impact digital capabilities that leverage customer and prospect data to drive demand generation and Annual Contract Value (ACV) growth.
• Develop investment cases for new digital capabilities and bring senior leadership on-board.
• Lead cross-functional tiger-teams to identify, pilot and drive adoption of digital capabilities.
• Guide marketing teams through change, encouraging innovation and rapid adoption of new ways of working, while showcasing business impact.
• Analyze and validate the return on investment of new capabilities by evaluating use cases, conducting feasibility assessments, and projecting business impact.
• Identify key performance indicators to monitor the effectiveness of new capabilities, report on their impact, and continuously challenge the status quo by taking performance to new levels.
• Work closely with MarTech, Automation, and Business Technology teams to prioritize and address feature gaps that accelerate Annual Contract Value (ACV) growth.
• Evangelize the impact of new digital capabilities through internal reviews, external roadshows, newsletters, and training.

Basic Qualifications

• Minimum of 10+ years of related experience with a Bachelor's degree; or 6+ years and a Master's degree; or equivalent experience. MBA or equivalent experience is a plus.
• Minimum 3+ years of Digital Demand Generation Marketing experience
• Minimum 2+ years of experience in Marketing Technology, Change Management, Marketing Transformation or Business Consulting roles.

Other Qualifications

• A proven track record of developing successful web-based demand generation strategies (e.g. content marketing, interactive experiences, SEO, personalization, A/B testing, etc)
• Experience leading digital marketing transformation or large-scale change management initiatives.
• Strong analytical skills with experience using data and trends to understand buyer/prospect behavior.
• Deep knowledge of Marketing Technology stack and how each element interacts with each other (e.g. Adobe Experience Manager, Adobe Experience Platform, Adobe Customer Data Platform, Marketo, Adobe Analytics, Adobe Journey Optimizer, Adobe Audience Manager, Adobe Target, Workfront, etc)
• Strong understanding of customer data platforms (e.g. Adobe Customer Data Platform) and understanding of first- and third-party data use cases and key vendors (e.g. Bombora, DemandBase, 6Sense, LiveRamp, etc)
• Possess a unique blend of business understanding, technical savviness, big picture vision, and the drive to turn big ideas into reality.
• Excellent verbal, written, and presentation skills
• Enterprise software and/or B2B experience is a plus

Our Approach to Flexible Work
With Hybrid Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so we require employees to work three days a week in the office and two days at home. This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!