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Description
Position at VMLY&R
About Us
VML Canada is all about putting everything we are into everything we do. We're a full-service experience agency that thrives on creating work that brings people together, creating new value for people and businesses through connected brands.
We resist the usual ways of seeing, thinking, and doing. We question everything, using data and insights to reimagine the entire connected customer experience.
About The Role
The Account Director drives the account forward. They deliver the results of our integrated efforts. An innovative, achievement-oriented, cross-discipline marketer who is just as comfortable in mass media as they are in digital, social, and CRM. The account director not only understands how advertising, PR, design, direct, events, community, and social media impact marketing, they know how to bring them together to drive Ford's account in a strategic way. Key in fostering the team around them, they will also support and lead the project delivery team lead by example through positive and consumer-centric relationships. Building strong relationships with key clients through daily, thoughtful, and strategic counsel is a must. You are a vital part of the success of our organization and will be responsible for the success of your assignments; including establishing strong relationships with our clients/employees and ensuring that our deliverables meet our client’s standards.
You Will
- Ensure delivery of the best possible product, firmly grounded in a thoughtful, strategically sound understanding of the Shopper Marketing and Ford Service businesses, the account’s long-term direction and the task at hand.
- Develop marketing plans and long-range business plans under the direction of the group account director and demonstrate media neutrality and a 360-degree approach at all times.
- Formulate recommendations on long-range strategy, in partnership with the client and strategic planning team, and assume full responsibility for the brand’s strategic direction – from development, client approval, implementation, tracking, and post-reporting.
- Manage financial planning, forecasting, and overall hygiene of annual production budgets.
- Advance the professional development of the people in your team, be willing to delegate, monitor their work, be a readily accessible resource, and provide regular performance reviews.
- Maintain thorough up-to-date knowledge of the client's business and individual product performance – and when objectives are not being met, understand why and initiate appropriate action.
- Keep senior management informed of any issues affecting the overall health and profitability of the account.
- A leader, reinforcing the company’s value and culture.
- Manage the scope of projects through regular monitoring and communication – and anticipate the need to alert the client and/or revise estimates when projects go out of scope.
- Initiate and lead the account services team and motivate all account team members to ensure a high level of performance and professionalism.
- Initiate business-building marketing proposals, copy exploratory work, and strategic development.
- Take responsibility for acquiring knowledge and self-development to enhance job performance and understand their role in the context of the Ford business.
You Have
- College/Bachelor's degree; or equivalent business experience a plus.
- 6-8 years of experience in client service either within an agency environment (or similar).
- 3+ years of proven senior leadership experience.
- 5+ years within the automotive sector.
VML Canada is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to any other characteristic protected by provincial or federal law.
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