Lead- Marketing Scientist - MMM

KRA

1. Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM (“Marketing Mix Modeling”) engagements.
2. Leverage understanding of statistical techniques and hypothesis development to design tests/experiments, analyze data, draw conclusions with actionable recommendations to help Yum! its Brands & Franchisees, and external Fortune 100 companies with data-driven decision making.
3. Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! and external stakeholders along with their media agencies in building strategic media plans.
4. Build powerful brand stories using models with business & technology context, latest marketing activities in real-world.
5. Generate predictive models and optimization scenarios to support budget planning.

Key Skills

• Master’s degree with 3+ years of experience in business analytics OR bachelor’s degree with 4.5+ years of management consulting experience with top tier companies.
• Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics.
• Tell a data-informed story leveraging MS PowerPoint.
• Analyze data leveraging various tools - MS Excel, SQL, and/or Python.
• Deliver recommendations to senior leadership.

Note: Apart from “must haves”, understanding any of these (QSR, CPG, Retail, Aggregators) domains at a deeper level and/or having a knack to analyze any business leveraging data will set you apart.