Product Manager, Search Ads

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

The Search Ads team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming the preferred search engine for Gen Z and beyond, by providing interesting and useful video search results and engaging ways to discover new products. TikTok is becoming the search engine of the future, revolutionizing how we discover and engage with content. Join the search ads team to shape the future of search and commerce.

Responsibilities:

1. Lead product development for TikTok & TikTok Shop search ads delivery, like product shopping ads, video shopping ads, live shopping ads.
2. Deeply understand the advertiser needs, analyze the market and competitors, design products to provide better customer ROI and satisfaction.
3. Deeply understand the bidding and auction system and iterate strategies to improve system efficiency.
4. Work globally and cross-functionally with engineers, data analysts, product marketing managers, and other cross-functional partners for successful product development and go-to-market efforts.
5. Constantly evolve processes and resources to improve the delivery speed and quality.
6. Be responsible for the ultimate business goal.

Qualifications

Minimum Qualifications:

1. BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Engineering) or equivalent practical experience.
2. 2+ years experience in online advertising in a product management function.
3. Deep understanding of and experience in digital advertising.
4. Highly analytical data ninja and laser-focused on the needs of the user. Able to define product roadmap despite ambiguity and uncertainty.
5. Excellent communication, organizational, and analytical skills, and experience in a cross-functional and global XFN collaboration.

Preferred Qualifications:

1. Experience in advertising delivery, or commerce advertising or search.
2. Fluency or proficiency in Mandarin, for product launches and communication with external stakeholders.

Job Information:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

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