Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for Lead Ads products. The near-term focus of the person in this role will be to understand the unique needs of marketers by business model and marketing objective, and support building solutions that can optimize their true business outcome on our platform.
The person in this role will drive the end-to-end lifecycle of products and partner with Product Managers and Engineers to understand customer needs, recommend features, execute tests, and lead go-to-market planning for the global launches of products to all TikTok marketers.
Responsibilities:
- Become an expert on customer problems and market needs by engaging deeply with TikTok's customers, customer-facing teams and industry sources.
- Manage a high performing, global team of product marketing specialists.
- Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning.
- Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations.
- Set the vision for product launch and GTM strategy, and partner closely with your regional counterparts to drive in-market activations, sales enablement and product adoption.
- Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space.
- Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization.
Qualifications
Minimum Qualifications:
- BA/BS degree.
- 5+ years of product marketing or product management in the tech industry.
- Experience leading teams of 5+ people in product management, marketing, or operations function.
- Comfort with ambiguity and using a data-driven approach to establish strategy and priorities.
- Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning.
- Ability to manage multiple products and markets and have a good sense of prioritization to drive the highest impact in the role.
- Experience operating in a fast-paced environment and flexibility to work across multiple time-zones.
- Self-motivated to set a high bar for success and excellence in the role.
Preferred Qualifications:
- MBA or equivalent advanced degree.
- Experience building and launching advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms.
- Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing plan for scaling.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
Job Information:
The base salary range for this position in the selected city is $148800 - $350080 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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